Science Fiction

Introduction This is a speech about science fiction. Today I will be talking about two science fiction texts, Avatar and Transformers. I will also be talking about the science fiction genre and what it is. Science Fiction Science fiction is made up of real life science technology, mixed with the world of fiction and make believe. By doing this I feel it brings more excitement to the novel or movie, making it easier to read, or watch, and relate to.We all love the world of make believe, as this allows us to believe we can be or do anything we wish even though we know it is not physically possible in the real world, this making for a more thrilling and exciting story, as opposed to when we have a science documentary which, yes, are very factual and interesting but have no thrilling highs and lows. I believe in some cases of science fiction novels or movies the author truly feels that the technology they have written about and could really end up actually happening in the near or later future.My first example of science fiction is one of my favourites, Transformers This story starts when a young teenager named Sam purchases a car that turns out to be an Autobot called Bumblebee, which he regards as evil at first. When Bumblebee (in car mode) returns the following day, Sam flees, believing the car is stalking him. Then the war begins between the Autobots and the Decepticons, as they battle for the Universe. The movie was set in the near future. The characters weakness is that he is fighting robots.In the end the humans win as they have a good team of robots on their side (the Autobots). The Decepticons lose the fight due to a bit of luck on the Autobots side and humans’ quick reflex action to his instincts. My second science fiction favourite is Avatar This story begins where scientists use Military-human hybrid bodies called Avatars that are operated via mental link by genetically matched humans. Jake Sully, paraplegic former  Marine, replaces his twin br other, a scientist trained as an avatar operator who was murdered in a robbery. Dr.Grace Augustine, head of the Avatar Program, considers Sully an inadequate replacement and assigns him as a bodyguard. The film was set in the near future. Neytiri is the daughter of the Omaticaya leader, the Na'vi clan, who is attracted to Jake because of his bravery while being frustrated with him for what she sees as his ignorance and stupidity. The characters weaknesses are that they are fighting huge machines. The Military lost because they relied on mere brute force and advanced technology, rather than actual intelligence and planning.This helped the Na’vi clan win as they had the familiarity of their own land to their advantage and had real intelligence and organisation in order to win Conclusion I feel in my first choice of Transformers that it has a lot to do with the past technology of machinery and how far this technology has come in the present and how much it will change again in t he near future. It also gives us an insight on what may or may not happen between the robots (machinery) and the human race. I loved the excitement of this movie, it is truly action packed but I also feel it is way more fiction than reality of science.Where a young human boy could defeat such futuristic machines (I don’t think so) but very exciting stuff! My second choice I feel is more realistic to how science and technology will advance in the future. It is not unrealistic to think there are other species than humans in our universe, or other beautiful planets like earth in our solar system. To think that we could replicate these other forms of life is not so fictitious either as our scientists are already delving in cloning humans.So who knows how much more advanced that will be in the future? It is also felt already that other species in our Universe are more advanced in technology than us, so this is not so hard to believe. I truly hope there are other life forms in our universe and that in the future we do meet them and hopefully we can live together and progress together unlike some of the movie Avatar where it creates war, which is not so unfamiliar or fictional in our world today either. Thank you for your time; hope you have enjoyed my view on science fiction. Science Fiction Introduction This is a speech about science fiction. Today I will be talking about two science fiction texts, Avatar and Transformers. I will also be talking about the science fiction genre and what it is. Science Fiction Science fiction is made up of real life science technology, mixed with the world of fiction and make believe. By doing this I feel it brings more excitement to the novel or movie, making it easier to read, or watch, and relate to.We all love the world of make believe, as this allows us to believe we can be or do anything we wish even though we know it is not physically possible in the real world, this making for a more thrilling and exciting story, as opposed to when we have a science documentary which, yes, are very factual and interesting but have no thrilling highs and lows. I believe in some cases of science fiction novels or movies the author truly feels that the technology they have written about and could really end up actually happening in the near or later future.My first example of science fiction is one of my favourites, Transformers This story starts when a young teenager named Sam purchases a car that turns out to be an Autobot called Bumblebee, which he regards as evil at first. When Bumblebee (in car mode) returns the following day, Sam flees, believing the car is stalking him. Then the war begins between the Autobots and the Decepticons, as they battle for the Universe. The movie was set in the near future. The characters weakness is that he is fighting robots.In the end the humans win as they have a good team of robots on their side (the Autobots). The Decepticons lose the fight due to a bit of luck on the Autobots side and humans’ quick reflex action to his instincts. My second science fiction favourite is Avatar This story begins where scientists use Military-human hybrid bodies called Avatars that are operated via mental link by genetically matched humans. Jake Sully, paraplegic former  Marine, replaces his twin br other, a scientist trained as an avatar operator who was murdered in a robbery. Dr.Grace Augustine, head of the Avatar Program, considers Sully an inadequate replacement and assigns him as a bodyguard. The film was set in the near future. Neytiri is the daughter of the Omaticaya leader, the Na'vi clan, who is attracted to Jake because of his bravery while being frustrated with him for what she sees as his ignorance and stupidity. The characters weaknesses are that they are fighting huge machines. The Military lost because they relied on mere brute force and advanced technology, rather than actual intelligence and planning.This helped the Na’vi clan win as they had the familiarity of their own land to their advantage and had real intelligence and organisation in order to win Conclusion I feel in my first choice of Transformers that it has a lot to do with the past technology of machinery and how far this technology has come in the present and how much it will change again in t he near future. It also gives us an insight on what may or may not happen between the robots (machinery) and the human race. I loved the excitement of this movie, it is truly action packed but I also feel it is way more fiction than reality of science.Where a young human boy could defeat such futuristic machines (I don’t think so) but very exciting stuff! My second choice I feel is more realistic to how science and technology will advance in the future. It is not unrealistic to think there are other species than humans in our universe, or other beautiful planets like earth in our solar system. To think that we could replicate these other forms of life is not so fictitious either as our scientists are already delving in cloning humans.So who knows how much more advanced that will be in the future? It is also felt already that other species in our Universe are more advanced in technology than us, so this is not so hard to believe. I truly hope there are other life forms in our universe and that in the future we do meet them and hopefully we can live together and progress together unlike some of the movie Avatar where it creates war, which is not so unfamiliar or fictional in our world today either. Thank you for your time; hope you have enjoyed my view on science fiction.

Blood Disorders

Lily, a 4-year-old Caucasian female, has she been complaining of being tired all the time. She is pale and is a picky eater. Her mother is a single mom with a small budget to feed a large family. Lily eats only pasta, breads, and hot dogs, and she drinks only artificial fruit punch. Lily has iron deficiency anemia. Infants can be infected from the time of birth from certain forms of anemia. Certain forms of anemia are hereditary.When girls are not getting the proper amount of iron in their diet then they may become iron deficiency. There are many different symptoms of iron deficiency anemia but the most common are swelling of the tongue, drying of the lips, and eating and craving ice. Lily’s mother cannot afford the proper food filled with iron so the best thing that she can buy for Lily is foods and drinks that have vitamin C in it, such as orange juice. * * Davon is a 5-year-old African American male who has just moved to Chicago, and he is visiting his new pediatrician for a kindergarten physical.His mother tells the nurse that she carries the sickle cell trait and wants Davon screened for it. Davon may have the sickle cell trait. I would say that it would be hard to determine if Devon has a blood disorder because he has no symptoms. I do think that Devon is at risk of having sickle cell. Sickle cell is a disease that is inherited. African-Americans are at greater risk for the disease than any other ethnic group. Sickle cell is caused by genetic abnormality. It is diagnosed by a blood test. The blood test measures the amount of abnormal sickle hemoglobin.Sickle cell can be treated by medications such as pain medications, anti-inflammatory medications, and antibiotics for infection. * * Spencer has noted over the past several weeks that he is having more bruises, or ecchymosed, all over his body. After coughing this morning, he noticed tiny red marks all around his eyes. Spencer has thrombocytopenia. I would say that Spencer is at risk for thrombocytop enia. Some symptoms for thrombocytopenia are easy or excessive bussing, prolonged bleeding from cuts, and bleeding from the gums or nose.You can diagnose thrombocytopenia through a physical exam and a blood test. Sometimes no treatment is necessary for thrombocytopenia because the problem heals on its own. However in some cases treatment may be necessary for the underlying cause or perhaps a blood transfusion from loss of blood. Thrombocytopenia could be prevented by treating the underlying causes that may cause thrombocytopenia. When having any type of blood disorder the best way to stay healthy is by keeping a healthy diet and seeing your physician regularly. * * * * * Sources: 1) WebMD 2) Mayo Clinic * * Blood Disorders Blood disorders describe problems associated with blood components such as red blood cells, platelets, enzymes, plasma and white blood cells. The characteristics of blood disorders depend on the real blood disease. Blood disorders can also be associated with hereditary characteristics whereby some disease causing organisms are transferred from parents to children. Blood disorders or diseases lead to continuous bleeding in case of an injury and poor blood clotting. Blood diseases result from abnormalities in blood itself or defects in blood vessels.The three given cases in this paper relates to various blood disorders associated with lifestyle, genetics and injuries. The first case of four years Amy, who complains of tiredness al the time and eats pasta, breads and hot dogs, and drinks artificial fruit punch, is a case of anemia. Amy is a pale and picky eater and her mother is single and cannot afford to feed large family so it means that her daughter consumes unbalanced diet. Anemia is a blood disorder whereby the number of red blood cells is insufficient to supply enough iron to body parts (Hadorn Ernst, 1961).Iron deficiency is the main cause of anemia and children are vulnerable to this disorder. Main characteristics of anemia include fatigue, slow healing of wounds, weakness, drowsiness and dizziness. Amy complains of being tired all the time and this is one of the main symptoms of anemia. The blood disorder is diagnosed through examination of blood sample and in many cases; the red blood cells are small and pale. Anemia is treated by iron tablets and consumption of vegetables such as spinach and foods rich in iron.Anemia in this case of Amy can be prevented through consumption of well balanced diet and avoiding any circumstances that can lead to excess bleeding such as injuries. In the case of Marcus, a five-year-old African American male whose mother wants the nurse to screen his son for trait is a case of hemochromatosis. It is a case of hereditary blood disorder that has been transferred from mother to son. Hemochromatosis is one of the common hereditary blood disorders that make body tissues to absorb too much iron. Being a hereditary disorder, hemochromatosis is known to develop from dietary iron intake (King E.John, 2002). The blood disorder leads to severe iron overlap in children and young adults. It is caused by defect in HFE gene responsible for controlling amount of iron observed from food. Children who inherit the defective gene from one parent become carries of the disease but may not develop it. Symptoms of hemochromatosis include joint pain, abdominal pain, and fatigue and heart problems. The blood disorder is diagnosed by collecting information concerning family history, physical examination and routine blood tests.Hemochromatosis is treated by controlling the amount of iron getting into the body through phlebotomy process. Prevention of hemochromatosis is very technical as it is a hereditary disease transferred from parents to children through genetics. However, it can be prevented by protecting the body from excess iron. In the case of Richard, he is likely to have thrombosis as is analyzed in his body condition of numerous bruises and tiny red marks around his eyes. Thrombosis is clotting of blood vessels because of blood clot that blocks a vein or artery. Blood clot is caused by damage of blood vessel or changes in blood flow.Symptoms of thrombosis include numerous bruises, swelling of body parts and red spots as a result of blood clot (Wood M. Stephen, 1997). Physical examination of body parts is the best alternative for thrombosis diagnosis. The blood disorder is treated by an anticoagulant that allows thinning of blood. Thrombosis can be prevented through wearing of pressure stockings and use of blood thinners. References Hadorn Ernst, 1961, Developmental Genetics and Lethal Factors, Methuen, Ursula Mittwoch. King E. John, 2002, Mayo Clinic on Digestive Health, Mason Crest. Wood M. Stephe n, 1997, Conguering High Blood Pressure, Perseus Books. Blood Disorders Lily, a 4-year-old Caucasian female, has she been complaining of being tired all the time. She is pale and is a picky eater. Her mother is a single mom with a small budget to feed a large family. Lily eats only pasta, breads, and hot dogs, and she drinks only artificial fruit punch. Lily has iron deficiency anemia. Infants can be infected from the time of birth from certain forms of anemia. Certain forms of anemia are hereditary.When girls are not getting the proper amount of iron in their diet then they may become iron deficiency. There are many different symptoms of iron deficiency anemia but the most common are swelling of the tongue, drying of the lips, and eating and craving ice. Lily’s mother cannot afford the proper food filled with iron so the best thing that she can buy for Lily is foods and drinks that have vitamin C in it, such as orange juice. * * Davon is a 5-year-old African American male who has just moved to Chicago, and he is visiting his new pediatrician for a kindergarten physical.His mother tells the nurse that she carries the sickle cell trait and wants Davon screened for it. Davon may have the sickle cell trait. I would say that it would be hard to determine if Devon has a blood disorder because he has no symptoms. I do think that Devon is at risk of having sickle cell. Sickle cell is a disease that is inherited. African-Americans are at greater risk for the disease than any other ethnic group. Sickle cell is caused by genetic abnormality. It is diagnosed by a blood test. The blood test measures the amount of abnormal sickle hemoglobin.Sickle cell can be treated by medications such as pain medications, anti-inflammatory medications, and antibiotics for infection. * * Spencer has noted over the past several weeks that he is having more bruises, or ecchymosed, all over his body. After coughing this morning, he noticed tiny red marks all around his eyes. Spencer has thrombocytopenia. I would say that Spencer is at risk for thrombocytop enia. Some symptoms for thrombocytopenia are easy or excessive bussing, prolonged bleeding from cuts, and bleeding from the gums or nose.You can diagnose thrombocytopenia through a physical exam and a blood test. Sometimes no treatment is necessary for thrombocytopenia because the problem heals on its own. However in some cases treatment may be necessary for the underlying cause or perhaps a blood transfusion from loss of blood. Thrombocytopenia could be prevented by treating the underlying causes that may cause thrombocytopenia. When having any type of blood disorder the best way to stay healthy is by keeping a healthy diet and seeing your physician regularly. * * * * * Sources: 1) WebMD 2) Mayo Clinic * *

Product Costing Essay Example | Topics and Well Written Essays - 1000 words

Product Costing - Essay Example But with the concept of management accounting system, John has decided to place in a better and sound managerial accounting system. The proposed solutions seem to be useful for John and Mary Farmers and other agricultural enterprises. Its basic aim is to gather better and vast information for managerial purposes and such information will be used in the long term as well. As, John and Mary Farmers are more keen in knowing the differences in the cost of production between farms and the profit difference between differing commodities produced over the years. To address this issue, the managerial accounting system will have its respected costs and profit centers. This method is more commonly known as â€Å"responsibility accounting†. Each service center is given its support cost centers. Those support cost centers are divided into activities and sites. These costs are further re-allocated to production cost centers. The marketing centers are concerned with the cost of marketing related with the products. Further on, profit centers are introduced, these profit centers account for both costs and revenue, the ke y performance measure of any profit center is therefore profit. This proposed costing system seems like a product costing system or an Activity Based Costing System. The benefit of having such systems is that each allocated center (either profit or cost) is responsible for its negative or positive variances. This system would prove beneficial for almost all agricultural businesses, with agricultural products having shorter life cycles and more complex production processes, this proposed system recognizes the complexity with its multiple cost drivers. Besides this, as the agricultural sector being a more competitive sector, this proposed system facilitates a better understanding of the driver of overhead costs. With all these positive feedbacks

Personality Assessments Essay Example | Topics and Well Written Essays - 1000 words

Personality Assessments - Essay Example Both documents contain 240 factors (perceptions of attitudes and traits) detailed on a five point scale, starting from "intensely disagree" to "intensely agree" Lastly, there includes a 60 item evaluation of factors only pertained to as the "NEO FFI." There are ordinary and printed forms of all documents accessible (Millon, 1997). The module indicates that implementation of the entire version must last at approximately half an hour at most. The evaluation must not be done if there are aspects of more than 20 that are left without answers. Experts mention that in spite of the fact that the test is well-equipped to manage the impacts of negligence and indecisiveness of the participants, that if more than a hundred answers, or less than a hundred answers, are "agree" or "intensely agree," the outcomes must be analyzed with extreme care. The theoretical foundations of the NEO PI-R have been put under intense criticism. Neither Paul T. Costa, Jr. nor Robert R. McCrae had any established backgrounds in the aspect of personality assessment. Also, the concept of mentality forms, which the NEO PI-R aims to functionalize, is not established on any valid psychological research cases. Experts mention that the NEO PI-R procedures basically involve critical thinking and recall, procedures generally neglected by the modern subject of psychology (Morey, 2003). 4) The factors that users such test should consider One factor that the users of the NEO PI-R personality assessment needs to consider is the subjective authentication included. Therefore, it is probable that the users of the NEO PI-R personality assessment could believe on unstable assessments concerning their personalities. 5) Your opinion of the usefulness of the test based on your research I believe that an individual's beliefs regarding basic and complicated aspects can be driven by plenty of elements that surround him. The author believes that the NEO PI-R personality assessment will be beneficial to people especially those whose beliefs are almost always changed by daily events and activities. The utilization of he NEO PI-R personality assessment could help in the gathering of a collective individual identities of various types of people. The NEO PI-R personality assessment emphasizes on the significance of personality in making everyday decisions especially with other people involved. It emphasizes on the manner wherein the information regarding the attitudes and traits of persons can be used to aid in our daily interactions with other people. B. Myers-Briggs Type Indicator (MBTI) Myers-Briggs Type Indicator (MBTI) is a personality assessment established to help people to determine their important individual likes and choices. Katharine Cook Briggs and her daughter Isabel Briggs Myers established this personality assessment with strong references on the psychological studies of Carl Jung (Beutler, 2005). 1) How the test works The present US version of MBTI Step I indicates more than 80 forced-response queries.

The Results of Safety Training at the Moline Plant and Recommendations Essay

The Results of Safety Training at the Moline Plant and Recommendations for Future Trainings - Essay Example As the research discovers the tendency of decrease of safety incidents was slowed down in the middle of the evaluation period, which corresponds to our pre-training expectations. In this regard, one of the most important factors that contributed to the mentioned positive trend from the very beginning of the evaluation period was the high level of employee`s motivation in relation to observance of safety rules, confirmed by the questionnaires distributed in the beginning, in the middle, and in the end of the evaluation period. The decline in the level of employee`s motivation in relation to observance of safety rules was marked in the middle of the evaluation period, which correlates with the slowed decrease of safety incidents. In this regard, the important conclusion can be drawn that for safety trainings to remain maximally effective for prolonged periods of time, they should be integrally incorporated into the work process at the Moline plant in the future. This paper stresses that building on the above-mentioned considerations, some relevant recommendations can be made as to the ways to achieve the most effective inclusion of regular safety trainings, and safety culture as such as well, to the work process at the Moline plant. Firstly, the practice of involvement of contract trainers has had mixed results and should be reevaluated. As a matter of fact, two of the four trainers received relatively low ratings from the students.

Impact of culture on international marketing Essay

Impact of culture on international marketing - Essay Example While globalisation was bringing in a radical economic change the globe over it was perhaps gradually contributing to the design of an international bond by unfastening the intra national social bonds primarily in terms of opening marketing interfaces to cultures across the world resulting in comprehension and exchange of elements from other cultures. Thus economic forces enabled international marketing to get energized and, which in turn, set in the challenging assignment of making commercial sense out of cultures to which wares were marketed. Devetak and Higgott explain how globalisation has brought about a weakening of an intra national social bond. They further posit that ongoing process of globalisation causes constant disruption in existing social bond. It is their view that "under conditions of globalisation, assumptions made about the social bond are changing; .... the article concludes that the prospects for a satisfactory synthesis of a liberal economic theory of globalisat ion, a normative political theory of the global public domain, and a new social bond are remote"(Devetak & Higgott 1999). Again, in a slightly different context, Phillip W.Jones makes a statement which is extremely relevant to the definition of globalisation in present context. Jones states that," The logic of globalisation contrasts markedly with that of internationalism. The latter, with its intrinsically democratic foundation, looks to a world ordered by structures supportive of that functionalism which is embedded in accountability. Globalisation, by contrast, implies few logical imperatives in favour of accountability, but rather looks to the pursuit of interest on the global level through the operation of unfettered capitalism"(Jones,1998).According to Jones view international marketing efforts in new cultural milieu would fall in the category of 'globalisation' as defined by him. However multinational corporations take a broader view of their international marketing efforts and venture in new international markets only after completing a thorough study of local cultures. New technological develo pments, improvements in communication, growth in transnational infrastructure and liberalizing of trade and capital flows have enabled entrepreneurs the globe over to deploy and run their capitals chasing markets the globe over. The globalisation aligned attitudes of IMF and World Bank are exemplified with clarity by Jean-Claude Trichet, President of the European Central Bank, when he says that," The key aim of today's policy makers has not changed compared to those at the Bretton Woods times - it has been, and still is, global prosperity and stability - but the environment in which we are acting has changed profoundly......Today we are striving for stability of the international financial system in a world of free capital flows with a growing importance of private flows and increasing trade and financial integration"(Trichet, 2004). As Roby says," world-wide output and trade have grown apace with market openings and the rise of efficient global business networks these past 15 years. An entrepreneurial class is energizing once-stagnant command economies" (Roby, 2005). It is at once apparent that this 'entrepreneurial class' is essentially limited in number the globe over. They also have limited spheres of influence. Consider for instance, the

Contemporary Employment Relationship Essay Example | Topics and Well Written Essays - 1250 words

Contemporary Employment Relationship - Essay Example 5). In the past, trade unions functioned by acting as a platform for collective bargaining whereby workers would congregate to find a solution to some of the challenges they faced at the workplace. Contrarily, trade unions do not appeal to most modern day workers because of commitments in various job descriptions (Farnham & Giles, 1995, p. 5). Little differences exist between trade unions and Human Resource Management practices. The diversification of human resource practices within organisations has rendered the activities of trade unions unimportant. For instance, employees in the modern day organisation find it easy to air their grievances through the human resource department instead of following external paths offered by trade unions. Based on the recent trends, workers are rejecting trade unions representation, but they want a voice in representation at the workplace. Additionally, workers view the activities of trade unions as going against work ethics; hence, they opt to stick with the internal processes (Sherk, 2012, para 2). Consequently, trade unions have been effectively substituted with HRM units as platforms for representing the worker’s interests. Therefore, it is evident that the increase in human resource management practices has led to the decline in activities of trade unions (Sherk, 2012, Para 2 ). The following report will highlight how workers and organisations, in general, co-exist without trade unions. Additionally, it will focus on how the human resource management practices are taking up the activities of trade unions are a means of addressing the issues employees face. The decline in the popularity of trade unions is a feature in many countries. In the last 30 years, the United Kingdom has mostly been affected by this trend. In the 1970s, nearly 60% of the workers were members of respective trade unions that set the terms of employment, such as wage limits, benefits and retirement packages.

ENTERPRISE SOCIAL NETWORKS (white paper) Essay Example | Topics and Well Written Essays - 3250 words

ENTERPRISE SOCIAL NETWORKS (white paper) - Essay Example The dial-up technology was predominantly used in the 70s and 80s, until other more advanced technologies sprouted to replace the pioneer technology in social networking. The social media is mainly used to relate to an internet site that facilitates people to interact in sharing ideas and information. Such has to include sharing of photos, music, videos among other contents that enhance interaction between groups of people (Kimball and Rheingold 3). The first online communication inform of an email was sent in 1971, by the 1970s, technology had significantly improved to facilitate more networking and in 1979, the first newsletter that allowed users to communicate virtually was launched. In the 1980s, future developments gave rise to an increased use of home computers with social media growing by day to become more complex. This gave rise to the more robust Internet Relay charts, IRCs, which were first used in 1988 extending way into the 90s. However, the first site that resembled the current networking sites was used for the first time in 1997 under the name Six Degrees (Goble). For the first time, users were able to upload their profiles and request for friendships from other users. The first blogging site that created the frenzy that exists today was launched in 1999; the blog site gave way to the current social networking. The creation of the blog gave rise to renowned sites such as MySpace and LinkedIn, which gained much popularity in the 2000s, with Flickr and photo bucket facilitating users to share photos online. It was not until 2005 that YouTube revolutionized the social media and crated a much better and new way that facilitated social networking. By the end of 2006, Facebook and Twitter were unveiled across the globe opening a new chapter in social networking, as it exists today. In addition, some sites dedicated to particular niches such as Spotify, Tumblr and Pinterest sprouted around this time (complete history attached at the appendix). The growth of social media sites has taken the globe with a storm with the corporate world taking advantage of the huge traffic in social sites to market their services and interact with potential customers. Business has since shifted from boardrooms to new virtual rooms with advertising through ‘Word Of Mouth’, turning to advertising through ‘Word Of Mouse.’ Consequently, the use of these social networking sites has varied impacts on organizations and enterprises from different fronts. This article delves deep into the social networking sites and the ways in which they have affected organizations today. Relationship building One way in which social networks have greatly influenced business activities is in relationship building. Relationship building involves the ability of an organization to meet a wide range of internal and external customers, establishing strong bonds with such customers in encouraging them to do business with the organization. A study on the use of social networks by nonprofit organizations observed that social networking has played a critical role in simplifying interfaces and facilitating a simpler exchange method of dispersing information (Branston & Bush 2). Moreover, a study by Waters (63) noted that most organizations use social networks for

Evaluate the staging of major events using case studies Essay

Evaluate the staging of major events using case studies - Essay Example From humble beginnings as a television show in the U.K. which was then spun off to an American audience, Pop Idol began a reality television show sensation that is now one of the most successfully produced reality television programs at a world wide level. American Idol launched on American television in 2002 after Pop Idol, which began in 2001, was a hit in the U. K. The idol franchise has expanded to include Australia, France, Germany, Sweden, Poland, Iceland, Kazakhstan, Russia, the Pan-Arabic regions, South Africa, India, and Singapore (Hill 2007, 9). A competition was designed to capitalize on the many nations in which an Idol program exists. The show, called World Idol, allowed for winning contestants from all over the world to come and compete. The show was made to be more fair by allowing a total of ten points to come from each voting nation so that no one nation could outvote another by virtue of a more dense population (Hay 2003, 84). By using the hopes and dreams of a world wide audience the Idol franchise is able capitalize on a multi-level system of The success of the program was such that the 20 million or more responses they were getting each week to vote for the viewers’ favorite singers are credited by the phone companies with helping to launch the technology of text messaging because as of 2001 this method of communication had not taken off in the United States the way it had in Asia and northern Europe (Murray & Ouellette 2009, 343). The program is used as a vehicle for consumer driven marketing with product placement and advertisements that are designed specifically to exploit the emotional connection that viewers make with their favorite contestants to generate branding based marketing power. Every aspect of the show that can be exploited is used to generate a product that is designed to sell. The core of the Idol concept is to package

Research on Baroda dairy product Essay Example for Free

Research on Baroda dairy product Essay Executive Summary This project has been undertaken in order to understand the Customer Perception and liking towards Baroda Dairy Products. The task is to know and measure its effectiveness in terms of Price , Quality , Quantity , Packaging , Product availability, Product delivery, Product maintenance (storage), merits and demerits of the existing distribution chain, areas and scope of improvement and finding ways to make the Product more user friendly and Available. There are various ways to carry out this project and reach desired objectives for e. g. , Expert Opinion, In-depth interview with Customers, primary data collection and analysis etc. but out of all these options available for data collection, the method chosen was primary data collection and analysis i. e. questionnaire based data collection and analysis. The reasons for choosing this technique for project are as under: This method gives the opportunity to directly interact with the Customers and helps in knowing what they actually think of the Baroda Dairy Products. The most reliable source of information from all the other mentioned above. Gives a better insight of Customer perception as compared to other technique. This technique will yield an Unbiased, To the Point and Reliable result. It is best to know from the Customers as to what they think about the Existing Product and Satisfaction Level. From this project I came to know about co-operative sector, dairy industry, distribution and handling of highly perishable product like milk. I also came to know what Customers think of current Products and Services of Baroda Dairy. Customer loyalty to Baroda Dairy and its products. I got to know various merits of the existing distribution channel. I also discovered some areas of distribution channel which if worked upon can yield more profitable gains and can also increase the availability of Products. I critically analyzed the answers that were provided by Customers. In order to get quality information, I used questionnaire as a tool which helped me in this project. After collection of the desired data, the data has been critically analyzed to draw conclusion out of mathematical data. The collected data has been categorized and presented in to the meaningful diagrammatic presentations following its proper classification. All these analytical information is subjected to the conclusions following justified interpretation of the results drawn from the statistical tools. Introduction Dairy industry is one of the growing sectors in the Indian Food Processing Industry. This sector Grew at CAGR of 3. 7 % in the last decade. An everyday useful industry which was into rags during 1940s is now one of the most performing industry in the country, courtesy – White Revolution. But still the market is dominated by unorganized sector which contributes about 80% of the total milk marketing in the country. Thus lies a very large scope for the organized sector to enter in this industry. Dairy contributes to 16% of consumer spend on food – 18% in Urban areas of the country and 15% in rural areas. It is one of the most important and exceptionally well performing industries. Each and every state has its own Federation that governs various co-operatives in each state which are into processing of milk and other milk products and the Governing body for these state federations is National Dairy Development Board. One of the main reasons for the progress of dairy industry in India was the white revolution and the Co-operative movement. Also what has added to its development is the linkage it has created between producers and consumers which has eliminated the middle man. Also strengthening of production, procurement, infrastructure and technology has made dairy farming India’s largest self-sustainable rural employment generator. Also it is notable that dairy sector has gained prominence over the years as it delivers one of the most important food product i. e. Milk and its by-products without which it is really very difficult to live. Thus looking at the current scenario, following things can be analyzed: On the production side: Slow growth in productivity likely to increase demand- supply gap There is a need to promote interventions that would increase production efficiencies. Need to secure availability of fodder and high quality breeds. Promoting entrepreneurship in large herd dairy farming – through PPP. There is increasing interest in Intensive dairy farming – increasing demand farm gate price. On the demand side: Indian dairy market offers diverse opportunities to tap into. Unique nature of the market requires entrepreneurs to study it carefully before entry. India has the credit of being the largest producer as well as the biggest consumer of milk in the world. It also has the world’s largest dairy herd (comprised of cows and buffalos). In 2010-11, livestock generated output worth INR 2,075 billion (at 2004-05 prices) which comprised 4% of the GDP and 26% of the agricultural GDP. India’s milk production accounts for 16% of total global output. The dairy industry is expected to grow 4-5% per annum. A budgetary outlay of INR 31, 560 Crores is recommended by the working group for 12th Five Year Plan of Planning commission of India for animal husbandry and dairy sector to achieve growth rate of 6%. In the past 20 years, milk production in India has doubled and has reached the 116. 2 million tonnes a year thus becoming India’s No. 1 farm commodity. The current market size of the dairy industry is INR 2. 6 trillion and is estimated to grow up to INR 3. 7 trillion by 2015. The matters relating to livestock production, preservation, protection and improvement of livestock dairy development comes under Department of Animal Husbandry, Dairying Fisheries of the Ministry of Agriculture, GoI. Value-added products like Whole milk powder, Skimmed milk powder, Condensed milk, Ice cream, Butter and Ghee have immense potential for export. As per the latest statistics of National Dairy Development Board (NDDB), the dairy cooperative network in the country includes 177 milk unions covering 346 districts and over 1, 33,000 village-level societies with a total membership of nearly 14 million farmers. All the statistics given above are indicators of a flourishing dairy sector in India providing suitable opportunities to the industries engaged in the dairy business. India: Milk’s New Horizon A growing population and increased incomes from an economic boom are the driving forces behind a surge in dairy product demand in India. One key to the success of recent consumption trends has been an American standby: the refrigerator. Dairy Demand in an Emerging Economy A new study reports that the demand for milk in India will rise by a compound annual growth rate of about 4% over the next few years (RNCOS, 2012). Research shows that as incomes increase consumption of animal products, specifically milk and dairy products, intensifies (Wenge Fu et al. , 2012). In fact, India’s upturn in demand for dairy products far outweighs the growth in demand for animal products such as meat and eggs. India owes this large demand for milk to its largely vegetarian population. Dairy product demand in India has increased dramatically in both rural and urban sectors. However, as a larger population is emigrating from rural areas to cities an even greater demand may be placed on dairy products. Between 1980 and 2010, India’s level of urbanization increased from 23 to 30 percent of the population. The second largest country in the world, India is projected to grow from 1. 2 billion people in 2010 to just under 1. 7 billion by 2050 with 55% of that population being urban. This increase in buying power allows consumers to purchase durable goods such as refrigerators that enable larger consumption of dairy products than ever before. Moreover, a more urban population also offers the increased opportunity for cultural exchange, leading to increased consumption of meat and dairy products not only in India but across Asia. All of these factors coupled together lead to growing international market opportunities for milk and dairy products in India previously unnoticed in the global dairy industry. India is the world’s largest producer of milk. However, the majority of that milk is buffalo, followed by cow and goat milk as shown in Table 1 (FAOSTAT, 2013). Since 2005, 53% of the fluid milk produced in India has come from buffalo, 43% from cows and 4% from goats. In 2011, India produced 34% more milk than the U. S. up from 19% more in 2005 (Table 2). For dairy cow production, the United States produced 70% more milk in 2011 than India. One study by the OECD-FAO in 2011 suggests that India will have sufficient production to meet demand for milk and its products (excluding butter) through 2020. Nevertheless, as Wenge Fu et al. note, the rapid increase in population and changes in consumption patterns make such estimations difficult. Fluid milk demand is projected to grow at 10. 2% per year, while production is projected to grow by 3. 7% based on 1994 to 2004 growth rates. Competition for land to produce grains and feed products for animal production may limit agricultural growth in all sectors. This pressure on natural resources and its effect on production could lead to a greater reliance on imported dairy products. In the short run, India’s dairy sector is well positioned to accommodate the rapid growth in dairy product consumption. An increasingly urbanized population with a greater disposable income will drive demand leading to opportunities from the global milk market to supply this new generation of Indian consumers. Table 1. India’s Milk Production by Species from 2005 to 2011 in Tonnes (FAOSTAT, 2013) Year Item 2005 2006 2007 2008 2009 2010 2011 Avg Buffalo Milk (whole, fresh) Production in Tonnes 52,070,000 54,382,000 56,630,000 57,132,000 59,201,000 62,350,000 62,350,000 % of total production 54% 55% 54% 53% 53% 53% 52% 53% Cow Milk (whole, fresh) Production in Tonnes 39,759,000 41,148,000 44,601,000 47,006,000 47,825,000 49,960,000 52,500,000 % of total production 42% 41% 42% 43% 43% 43% 44% 43% Goat Milk (whole, fresh) Production in Tonnes 3,790,000 3,818,000 4,481,000 4,478,000 4,467,000 4,594,000 4,594,000 % of total production 4% 4% 4% 4% 4% 4% 4% 4% Total Production in Tonnes 95,619,000 99,348,000 105,712,000 108,616,000 111,493,000 116,904,000 119,444,000 Table 2. Milk Production in India and the United States from 2005 to 2011 (FAOSTAT, 2013) Year Country 2005 2006 2007 2008 2009 2010 2011 All Milk Production in Tonnes India 95,619,000 99,348,000 105,712,000 108,616,000 111,493,000 116,904,000 119,444,000 USA 80,254,500 82,463,000 84,189,100 86,177,400 85,880,500 87,474,400 89,015,200 % Difference between India and U. S. 19% 20% 26% 26% 30% 34% 34% Cow Milk Production in Tonnes India 39,759,000 41,148,000 44,601,000 47,006,000 47,825,000 49,960,000 52,500,000 USA 80,254,500 82,463,000 84,189,100 86,177,400 85,880,500 87,474,400 89,015,200 % Difference between U. S. and India 102% 100% 89% 83% 80% 75% 70% As we have already seen how the production of milk and its consumption have increased over the past decade thus the problem of it distribution and availability also arises. This brings the problem of Effective distribution channel into light. For the same purpose the study has been undertaken in order to Measure the Effectiveness of the Distribution System of Baroda Dairy. Introduction to Gujarat Cooperative Milk Marketing Federation Ltd. The GCMMF is the largest food products marketing organisation of India. It is the apex organisation of the Dairy Cooperatives of Gujarat. Over the last five and a half decades, Dairy Cooperatives in Gujarat have created an economic network that links more than 3. 1 million village milk producers with millions of consumers in India. The cooperatives collect on an average 9. 4 million litres of milk per day from their producer members, more than 70% of whom are small, marginal farmers and landless labourers and include a sizeable population of tribal folk and people belonging to the scheduled castes. The turnover of GCMMF (AMUL) during 2010–11 was 97. 74 billion (US$1. 7 billion). It markets the products, produced by the district milk unions in 30 dairy plants. The farmers of Gujarat own the largest state of the art dairy plant in Asia – Mother Dairy, Gandhinagar, Gujarat – which can handle 3. 0 million litres of milk per day and process 160 MTs of milk powder daily. GCMMF is a unique organization which is created by farmers, managed by competent professionals serving a very competitive and challenging consumer market. It is a true testimony of synergistic national development through the practice of modern management methods. GCMMF Gujarat Cooperative Milk Marketing Federation Ltd. (GCMMF), is Indias largest food product marketing organisation with annual turnover (2012-13) US$ 2. 54 billion. Its daily milk procurement is approx 13 million lit per day from 16914 village milk cooperative societies, 17 member unions covering 24 districts, and 3. 18 million milk producer members. It is the Apex organisation of the Dairy Cooperatives of Gujarat, popularly known as AMUL, which aims to provide remunerative returns to the farmers and also serve the interest of consumers by providing quality products which are good value for money. Its success has not only been emulated in India but serves as a model for rest of the World. It is exclusive marketing organisation of Amul and Sagar branded products. It operates through 48 Sales Offices and has a dealer network of 5000 dealers and 10 lakh retailers, one of the largest such networks in India. Its product range comprises milk, milk powder, health beverages, ghee, butter, cheese, Pizza cheese, Ice-cream, Paneer, chocolates, and traditional Indian sweets, etc. GCMMF is Indias largest exporter of Dairy Products. It has been accorded a Trading House status. Many of our products are available in USA, Gulf Countries, Singapore, The Philippines, Japan, China and Australia. GCMMF has received the APEDA Award from Government of India for Excellence in Dairy Product Exports for the last 13 years. For the year 2009-10, GCMMF has been awarded Golden Trophy for its outstanding export performance and contribution in dairy products sector by APEDA. For its consistent adherence to quality, customer focus and dependability, GCMMF has received numerous awards and accolades over the years. It received the Rajiv Gandhi National Quality Award in1999 in Best of All Category. In 2002 GCMMF bagged Indias Most Respected Company Award instituted by Business World. In 2003, it was awarded the The IMC Ramkrishna Bajaj National Quality Award 2003 for adopting noteworthy quality management practices for logistics and procurement. GCMMF is the first and only Indian organisation to win topmost International Dairy Federation Marketing Award for probiotic ice cream launch in 2007. The Amul brand is not only a product, but also a movement. It is in one way, the representation of the economic freedom of farmers. It has given farmers the courage to dream. To hope. To live. GCMMF An Overview

Business analysis and overview of titan watches

Business analysis and overview of titan watches Titan is one of the largest watch producer in India and sixth largest in the world. Titan manufactures over 7 million watches per annum and have 65 million customer. In 1984 titan was established as a joint venture between the Tata Group and Tamil Nadu Industrial Development Corporation. Manufacturing in a state- of -the art at Hosur, Tamil Nadu the company brought the large change in Indian market, by offering quartz technology with international styling. By understanding the different segments in the market, the company launched its second brand Sonata watch, as value brand for those who like styled watches with affordable prices. In last two decade the company has build an very good impression in watch business to become Indias largest manufacturer and world largest sixth manufacturer of watches. This was mainly because good formidable distribution network. Being one of largest retail chain of exclusive retail showroom for watches called The world of Titan spread over 100 towns. Titan have branches over 30 countries, its also have multi brand outlets named Time Zone, service centres and dealer outlets. The company has watch plant at Dehradun (UP) and Baddi (Himachal Pradesh) and electronic circuit boards in Goa. The promoters held majority stake of the company, with Tidco having 28% of the shares and Tata Group companies owing 25% of the shares and the public sharing holding around 28% in the company. The rest stake is held by the foreign institution, non resident Indian, mutual fund and other institution. It also acquires a license for global brands such as Tommy Hilfiger and Hugo Boss, while. It has also in its portfolio its first Swiss Made watch brand Xylys. In 1995 the company capitalize to brand Tanishq as diversified into jewellery in fragmented market operating no brand in urban city. Also in 2005 the company launched its second Jewellery brand, GoldPlus, as using its opportunity for capitalizing in small town and rural India. Its also diversified into fashion Eyewear by launching Fastrack Eye Gear sunglasses as well as prescription eyewear. Investigation and analysis Under the help of moderate implementation and control, it is evident that product development strategies fit for Titan and bring maximized profit to it. Core Competency Each purchases are delivered with Quality is Titans core competency and this for the lower segment watches like maxima and HMT. Whenever any people buy Titan watches they know its a piece of quality and is backed by a Tatas. Titans innovations in the area of style, uniqueness, technology and they have a market from steel to gold to diamonds. Titan Edge is an only creation in the world, owned by Titan. Situation Analysis: Environmental Analysis: Environmental analysis helps Titan to understand what is happening both inside and Outside the company and to increase the probability that the strategies will appropriately Reflects its organizational environment, PEST analysis for Titan consists of following Factors: Political: It has a stable Government Tinges of liberalization Foreign brands had started entering the Indian market with government permission. Economic: Current economic downturn The purchasing power of consumers has decreased due to credit crunch and recession and they may also spend less on luxury items. E-commerce is becoming prevalent Protected Economy Social: There is been a lot changes in lifestyle Indians Patronizing the Foreign brand. Increasing aspirations Grey Market Good Quality/foreign brands bought to India (http://www.scribd.com/doc/37204122/Swatch-Mkting-Plan) Technological: Having a better technological practices Quartz watches was the future Technological products were having better preference Watches were traditional mechanical (http://www.scribd.com/doc/37204122/Swatch-Mkting-Plan) Competitive Analysis: Competitive analysis is a vital part of a marketing plan. Its purpose is to determine the strength and weaknesses of the competitors within the market. Porters Five Forces analysis for Titan can be interpreted as follows: New Entrants: Strong brand recognition and customer loyalty, Titan is a popular brand among customers substitution. Many brands provide with range of similar styles Threat from counter felt products Buyer Power: Buyer power is high in this industry simply due to the presence of so many competitors selling the same products. It is only differentiated in price and consumer loyalty Overall Intensity of Rivalry: Intense competition within in a very crowded market (http://www.scribd.com/doc/37204122/Swatch-Mkting-Plan) SWOT ANALYSIS: Swot analysis is the overall evaluation of a companys strengths, weakness, opportunities and threats and is a way to monitoring the external and internal marketing environment (Kotler, 2009, p.89). Strengths: Strong brand and customer loyalty Repositioning into in the fashion market. A wide range of products with different designs across all price points Production and training facility is flexible enough to adapt new technologies. Industrial relations is good. Till date company did not encounter any kind of labour or industrial relations problem which can put company into jeopardy. Watch industry is growing industry which faster rate As the population is rising, the watch market is also expanding Customers are not very price sensitive as far as quality watch is concerned Weakness: There is not much advertising done by watch industry No innovation in products There are few number of exclusive showrooms that reduces the consumers accessibility to the product Low asset turnover ratio Weak employee productively No emphasis on RD and designs It lacks team spirits and awareness which can result in low utilization of human and machine capacities. Opportunities: There is more need of fashionable luxury watch and fine luxury watch brands that can be targeted in UK, as customers are more like trendsetter and fashionable. UK especially London is a metropolitan city which makes it more attractive for the new company. Youth are more brand conscious than their predecessors. That leads to the expansion of the market for branded watches. E-commerce offers trading opportunities The credit crunch can force customers to buy low priced items over luxury items Threats: There are many foreign players entering in the race Too many players will dilute the market and the profit margin. Mobile phones acting as substitutes of the watches. Counterfeit products Intense competition between different companies within a crowded market Current economic recession and policy of price fixing decrease the sales (http://www.scribd.com/doc/40142805/Marketing-Strategy-of-Titan-Watches1) The Indian watch industry began in the year 1961 with the commissioning of the watch division of Titan. The first watch model manufactured by HMT was the Janata model in the year 1962. HMT was the leader in the watch market till the Tatas formed Titan watches in association with Tamil Nadu Industrial Development Corporation in the year 1987. They took a major strategy decision, which later changed the face of the Indian watch market to manufacture only quartz watches. Liberalisation in 1992 and removal of quantitative restrictions due to WTO has opened the doors for many the Indian market viz. Tissot, Swatch, Omega, Rado, TAGHeuer. The import duties on watches are falling which makes the Indian market look attractive for the global majors like Casio, Swatch and Citizen. Recommendations: MARKETING OBJECTIVES: Titans wants to become the creative and innovative leading brand in global market and establish a strong brand image in the mind of consumers and its financial objectives includes its profit to increase by 10% annually, sales to increase by 21.7% over the next 2 years. Strategic Options and Strategic Choice: According to the SWOT analysis above, it is evident the Titan has a steady presence in the fashion market with strong brand image and customer loyalty. In order to maintain and take advantages of such strengths, Titan should adopt the market penetration strategy which means to sell existing products into existing markets with the objectives of securing the dominance of current market and increasing market share from current products. (kotler, 2009, p.85). Comparing with the cost- leadership strategy and the product development strategy, the former calls for price cutting when selling products It not only reduces companys sales profit, but also affects its brand image. The latter strategy requires company to develop a new product, which may cost so much money and time to do the market research and product test. Therefore, Market penetration strategy is considered as the core strategy for TITAN. According to my suggestions titan should use Ansoffs product/market matrix in order to be creative and innovative brand in global market. As Ansoff growth matrix is a tool which helps businesses to decide their product and market growth strategy. Ansoffs product/market growth gives an idea to businesses growing depends on whether it markets new or existing products in new or existing markets. http://tutor2u.net/business/images/Ansoff%20Matrix%20w500.gif Daigram2: http://tutor2u.net/business/strategy/ansoff_matrix.htm The above diagram illustrates the way ansoffs product/market matrix works. Once Titan knows where they should put the new product in the existing market they also need have a proper STP (Segmentation, Targeting, and Positioning) at the time of launching a product. Segmentation and Targeting: As Kotler, Philip (2009, p.247) defined that segmentation is to divide a market in to distinct groups of buyers with different needs, characteristics of behaviour, who might require separate products. The profile for the Titans ideal customers consists of following factors: Demographic: Gender: Male and Female, in 2007, 11.1% of women bought watches for self, while 9.3% went to men, 5.3% of women bought watches for someone else, while 3.4% went to men. (http://www.scribd.com/doc/24305562/Titan-STP) Age: In terms of amount of people who purchased watches during 2007, 15-19 accounted for 23.4%, 20-24 accounted for 18.1% and 25 34 accounted to 16.9% Lifestyle: Consumers in UK are more inclined towards the trendy styles which represent their uniqueness and taste and personality. FasTrack, Raga, Sonata, Xylys, Nebula and Flip are sub-brands within Titan that are aimed at the youth, men, women and children Sonata is the value for money watch brand from Titan industries. It is targeted at consumers seeking durability and value with a clear positioning of No compromise watch. FasTrack was positioned as a youth brand. The young Indian racing driver Narain Karthikeyan was the brand ambassador. The company used focused distribution supplementing its watch outlets with youth focused outlets like music stores and internet cafà ©s for FasTrack. Titan targeted its Raga watches at women in the premium segment which gave them the feeling of intimacy. The company realized that more women were wearing watches for functions. It offered slimmed down and sleeker watches for women. The Raga range remained for more special reasons, like marriages or parties. Xylys comes from the House of Titan, is targeting a new generation of achievers who are looking for symbols to reflect their lifestyle, attitude, moods and beliefs. Nebula-precious jewellery watches from Titan. It is a collection of intricately carved designs for women inspired by floral patterns and these watches are engraved with beautiful patterns in gold and precious stones. This is for the premium segment. Titan Edge and Titan Steel are the mainstream Titan products which enhance the brands image of leadership, innovation and pride. Titan is considered to have one of the successful segmentation and targeting. Titan adopted a strategy of focus. Titan tries to achieve competitive advantage by optimizing its strategy in the different market segments. Once the firm has identified its market segment, it must decide which ones to target (Kotler, 2009, p.267). Titan will focus on working women among the 24 35 age group. Firstly, it is clear that female purchasing goods for themselves more than male and they take the lead in the whole market. Therefore, in order to be more self aware in the fashion sense and more likely to be in influenced by trends, as well as lifestyle, women willing to spend more on themselves. Secondly, more recently there is a downward tendency in the number of marriage in the UK. Two main drivers are behind it. One is single people increased from 3 million in 1997 million to 9.2 million in 2007. The other is the average age at which couples are getting married has risen to 32 for men and 29 for women. Therefore, the 24 35 age groups may be more established in independent finance and lifestyle. (http://www.scribd.com/doc/24305562/Titan-STP) Targeting: Titans watch TIME RAGA is an exclusive watch for women. The TIME RAGA collection is elegant, delicate and feminine with each piece being truly unique. It includes an exclusive collection of decorative motifs with studded bracelets. It is mainly inspired for working women class. It is crafted exclusively for sophisticated woman, who wears silver jewellery with elan, the TIME RAGA makes a perfect accessory that completes a womans wardrobe. (http://www.scribd.com/doc/24305562/Titan-STP) Positioning: In UK TIME RAGA is positioned as the slimmest watch in the universe. All good things are packaged small or can be packaged slimmest in the world. Brand positioning of TIME RAGA: Promise of purity and a unique experience: its design and retail innovation have been hallmark of Titans all these years. TIME RAGA guarantees the purity of its jewellery and certifies the quality of its diamonds and coloured gems in writing. Luxury: TIME RAGA will be positioned as a branded jewellery of luxury rather than commodity. It moves jewellery beyond investment to the fashion and adornment sector. It will be positioned as superior product. It will be positioned as a totally new perspective to jewellery buying especially when it comes to exquisite oriental jewellery. (http://www.scribd.com/doc/24305562/Titan-STP) To working women among the 24 to 35 age group, who have strong purchase power, Titan is the watchmaker that produces more unique watches than any other brands for its the most variety of designs. Their high quality but low price make customers move to multi ownership across a range of looks and price points. Titan has managed to get fair market in Middle East and Africa but its failure in Europe was a downturn for the Company as the return was not as good as investment made for the expansion. Titan has decided to revamp its flagship watch brand in Europe mainly in UK. Titan wants to reposition it more youthful and relevant to the changing times. Titan has entered the International markets in 1989 through the export of watch movements. Titans first global footprint was placed in the UAE the largest market in the Middle East then it moved towards Egypt, Oman, Saudi Arabia and few markets in Africa. Though it faced strong competition, it reached the sales of 100,000 watches within a year of its launch. It started to move globally and moves towards Sri Lanka, Bangladesh, Maldives and Nepal. After its extensive survey, it concluded that it needs good reason to stock the brand. Titan needs to re-position its brand image in the UK market. And so Titan decided to against soft option of driving its globalization through private label exports. It would launch its product under its own brand with market positioning Therefore Titan found a massive advertising campaign to create brand awareness. It also participated in the fair which showcases the worlds biggest watch brand in the world. Marketing Mix: Price: As achieve our marketing objectives, we can so some change in the pricing. Price needs to have unique benefits which can offer a benefit to the customer in the competitive market. Its often assumed that higher prices are a luxurious product. Titan needs to select the pricing for its product which can be affected and decided by the cost of manufacture, latest plant, and high investment for the product. It can also open duty free shops in the airports such as Gatwick and Birmingham airport and in Eurostar station in London. Eurostar estimates to passenger number will increase from 8.3 million this year to 10 million by 2010 (Railnews, 2007). It can also put banner on the internet such as Face Book. Product: Titans main objectives was to make consumers buy more than one watch to increase market size by increasing it augment demand for watches. It can it product different range for different segments. It should introduce a jewellery watches to attract working women in UK. Product should be customizing to personalize the watch to fit customers taste and make it more unique. It can use specialize features that emphasize more special and limited edition for a youthful, innovative and exciting look. Place: It can create place from positioning. It can attract customers by having its own showroom which will help to increase it purchase in the competitive market. It can also have dedicated exclusive distributions which can exclusive showcase Titan products and its ranges. It can also make an investment in a showroom and also in line with the product positioning. It can rent stores in prime locations which has busy high street which can also help increase its sales. Promotion: Titan can achieve its marketing objectives by exploring its relationships with its suppliers, distributors and all channels which can help to increase its sales. It can come up with promotion tactics such as gift items, promotion themes and etc. It can focus more on its market research feedback which can improve its image in the local and international market. It should focus more on the after sale service which is very important in UK where brands with reputation is recognised. It can endorse its product with celebrity and use their image. Advertising such as print / broadcast ads, posters and leaflets or billboards, it can also use direct and indirect marketing such as E-mails, mobile messages and websites. Conclusion: To increase its visibility, Titan Company can sponsor events similar to fashion shows which all latest designs launched are displayed. This is important as it has a great effect on different segments of the customers in different ways. Titan should also have Tie up with radio channels and television to broadcast and telecast its advertisement about various sales promotions from time to time. Specially, RD needs more investment as customer expectations are changing rapidly. Titan can focus more on introducing more varieties and luxury items in the market at regular interval. Titan should introduce exclusive collection for working women in order to have more contemporary and complements for any fashion styles. Tie up with international watch brands to make the product stronger in the market. Titan should use internet to spread awareness among consumer about the brand. Finally, on the basis of all analyses, it is obvious that market penetration strategy fit for Titan. Titans main target should be working women who own a strong purchasing power and pursue a trendy lifestyle. Therefore, customized watches right aim at this target market. This innovation evolution will essentially not only strengthen its current customer loyalty, but also broaden its consumer base. Selecting the watch parts from a wide range of current watches could reduce the cost. However, due to the limited and unique features, these watches sell with high price. Hence the turnover would be increased thus Titan UK company would make the maximized benefit. http://www.tata.com/article.aspx?artid=8xXL3Vvjg+4= can some points from here..

US Hegemony :: essays research papers

US Must face the Truth : Know who is the Terrorist 25 Classic Quotes on Western Hegemony 1- "It's really not a number I'm terribly interested in." -General Colin Powell [When asked about the number of Iraqi people who were slaughtered by Americans in the 1991 "Desert Storm" terror campaign (200,000 people!)] 2- "I will never apologize for the United States of America - I don't care what the facts are." -President George Bush 1988 [Bush was demonstrating his patriotism by excusing an act of cold-blooded mass-murder by the U.S. Navy. On July 3, 1988 the U.S. Navy warship Vincennes shot down an Iranian commercial airliner. All 290 civilian people in the aircraft were killed. The plane was on a routine flight in a commercial corridor in Iranian airspace. The targeting of it by the U.S. Navy was blatantly illegal. That it was grossly immoral is also obvious. Except to a patriot.] 3- "To maintain this position of disparity (U.S. economic-military supremacy)... we will have to dispense with all sentimentality and day-dreaming.... We should cease to talk about vague and... unreal objectives such as human rights, the raising of the living standard and democratization. The day is not far off when we are going to have to deal in straight power concepts.... The less we are then hampered by idealistic slogans, the better." -George Kennan [Director of Policy Planning U.S. State Department 1948] 4- "If they turn on the radars we're going to blow up their goddamn SAMs (surface-to-air missiles). They know we own their country. We own their airspace... We dictate the way they live and talk. And that's what's great about America right now. It's a good thing, especially when there's a lot of oil out there we need." -U.S. Brig. General William Looney (Interview Washington Post, August 30, 1999) [Referring, in reality, to the brutal mass-murder of hundreds of civilian Iraqi men, women and children during 10,000 sorties by American/British war criminals in the first eight months of 1999] 5- "The greatest crime since World War II has been U.S. foreign policy." -Ramsey Clark [Former U.S. Attorney General under President Lyndon Johnson] 6- "I believe that if we had and would keep our dirty, bloody, dollar soaked fingers out of the business of these [Third World] nations so full of depressed, exploited people, they will arrive at a solution of their own. And if unfortunately their revolution must be of the violent type because the "haves" refuse to share with the "have-nots" by any peaceful method, at least what they get will be their own, and not the American style, which they don't want and above all don't want crammed down

Oedipal and Electra Complexes Essay example -- Sexuality Heroine Freud

Oedipal and Electra Complexes In Rebecca female sexuality is explored through the heroine’s symbolic development of a negative Oedipal complex followed by an Electra complex. Although avoidance of incest was believed by Freud to be the impetus for normal sexual development, the film explores the abnormal outcome of a negative Oedipal/Electra complex, i.e. replacement of the mother by the daughter as the father’s heterosexual love interest. The heroine is torn between her desire to merge with Rebecca and to separate from her due to this combination of negative Oedipal and Electra complexes. The key difference between these two complexes underlies the heroine’s development. The difference between a negative Oedipal and Electra complex is not subtle. A negative Oedipal complex involves love for the mother in the form of Freud’s â€Å"bisexual attraction†. The girl will desire and identify with her, wishing to emulate her. An Electra complex is defined by the girl’s imagined rivalry between mother and daughter for the father’s love. For Freud the heterosexual development of little girls is more difficult to explain compared to that of little boys because the girl must change the object of her love from woman to man. Initially the girl has a negative Oedipal complex until some catalytic occurrence shifts her into an Electra complex marked by dislike of the mother and rivalry. In a normal Freudian non-incestuous relationship the girl will transfer love of the father to other men and will not stop loving the mother entirely. In an incestuous relationship the girl will eliminate the threat of the mother, take her place, and engage in a sexual relationship with the father. Avoiding this, Freud believes, drives the female sexual development. Embracing this, Hitchcock displays, drives the unheimlich development of Rebecca. Symbolically in the film, the main characters take on the roles of key players in Freud’s development strategies. The lovely heroine is clearly the girl, very young relative to Maxim and for the first half of the film innocent, weak, and small. She is made smaller by the overpowering presence of Rebecca, who for her typifies the perfect female. Maxim is clearly the father figure due to his age relative to the heroine and his relationship with her. His comments about her being a child, his desire for her never to grow up or wear ... ...e destruction of Mandalay and the death of Danvers, her last true worshiper. The last scene shows Maxim and the heroine embracing, insinuating that they go on to a heterosexual, symbolically incestuous relationship that is not overshadowed by Rebecca. In short the heroine’s development in the film from a naive, weak little girl into a powerful, knowledgeable wife is mirrored by this symbolic transition from a negative Oedipal stage to an Electra stage to a father-daughter incestuous relationship. The heroine’s actions are not given explicit justification in the film, but the typical behavior of Freud’s proverbial girl matches her behavior perfectly. The heroine tries to become like the woman who she believes Maxim loves, fails, and tries then to compete with her. The twist on the Oedipal/Electra complex comes about when the girl’s feminine rivalry turns to aligned opposition with the father against the mother leading to an incestuous relationship, precisely the outcome Freud’s theory sought to avoid. Because the film’s development of the heroine diverges from normal sexual development in this way, Rebecca’s development attains Hitchcock’s sought after unheimlich effect.

Free Hamlet Essays: The Message of Hamlet :: GCSE English Literature Coursework

The Message of Hamlet Hamlet shows a lot of sadness and also contemplates suicide. He is very confused with his feelings and his depression has brought down his spirits, but Hamlet uses a mask of pride to hide all of this from the naked eye. The many event’s which have occurred, has made thinking straight for Hamlet difficult. His plans of avenging his fathers death are unraveling beforehis eyes; and he is not in the right state of mind to fix things. Hamlet may be very proud; but it is obvious he is very depressed and confused with life; "O God, God, How weary, stale, flat, and unprofitable seem to me all the uses of this world!" (I; ii; 32-34) First of all, Hamlet comes home to a dead father and the re-marriage of his mother to his uncle, Claudius; "We pray you throw to earth This unprevailing woe, and think of us as a father, for let the world take note you are the most immediate to our throne." (I; ii, 106-109) All of this has been a huge negative shock to Hamlet. He does not understand the event’s which have taken place. Hamlet’s mother re-marring makes mourning his father’s death all the more difficult. He does not understand why his mother would re-marry so soon after the death of her husband; especially the fact that it’s to his uncle, Claudius. All of this has caused a lot of anger and sadness inside of Hamlet. All of his feelings have become unbearable and bottled up. He begins to lose control of his life. It has also caused him to feel a lot of hatred towards his mother. He also feels hatred towards Claudius and blames him, for their marriage. Hamlet’s hatred does not stop with his mother and Claudius; he begins to see women as less due to his mothers’ actions. When Hamlet thought things could not get any worse, the ghost of his father appears, revealing his murderer; "The serpent that did sting thy father’s life now wears his crown" (I; v; 39-40) Hamlet was not at all surprised to find that his father’s murderer was his own uncle; "O my prophetic soul!" (I; v; 41) Although Hamlet and two others saw the ghost with their own eyes, Hamlet was still reluctant to believing. Hamlet was the only one to hear the words of his father’s ghost.

Educational Principles Essay

Jean Piaget’s theories continue to have a major impact on both teacher training and classroom practices. This essay will discuss the three educational principles derived from his theory and also discuss the limitations of preoperational thought from his point of view. The first educational principle is discovery learning. In this principle, children are encouraged to discover things for themselves by interacting with the environment (Berk, 2010). Teachers provide them with things that will promote development thru their imagination and exploration. By providing a variety of materials like art supplies, books, building blocks, musical instruments and more, teachers are offering opportunities to widen their creativity and enhance their learning (Berk, 2010). Through their exploring and thinking students are taking on an active role in their learning and knowledge building. According to Castronova (n. d), â€Å"Piaget was the first to show that children were not â€Å"empty vessels† to be filled with knowledge, but active builders of knowledge. With our current access to so much on the internet and through technology, there are many more opportunities for teachers to introduce children to discovery learning. Another principle is sensitivity to children’s readiness to learn. In this theory, teachers introduce new activities that build on their current skills while challenging their incorrect ways and allowing them to practice those new skills. They do not push them before they are ready (Berk, 2010). It is ok to allow children to experiment and search out answers for themselves. Teachers should assess and identify a child’s strengths and weaknesses. This is where Piaget saw the teachers as facilitators and there to guide the students (Ginn, n. d). Children need to make mistakes and be able to learn from them. The third educational principle is the acceptance of individual differences. Piaget’s theory assumes that children develop at different rates, but in the same sequence, so teachers must plan activities for small groups and individuals (Berk, 2010). This theory’s implication is that instruction should be adapted to the development level of the learner and that the content is consistent with that level of learning (Piaget, n. . ). A child needs to be compared to their own previous level of development. The limitations of preoperational thought from Piaget’s point of view are described by him as what they can’t understand (Berk, 2010). The term preoperational suggests that he compared them to older, more competent children (Berk, 2010). One of these limitations is egocentrism. Piaget assumes that the egocentric child assumes that other people see, feel, and hear exactly the same way that they do (Berk, 2010). This is responsible for animistic thinking that inanimate objects have lifelike qualities (Berk, 2010). Children also have the inability to conserve. That is, something stays the same in quantity even though it’s appearance changes. For example, two children have identical boxes of raisins, but when child 1 spreads their raisins on the table, child 2 is convinced that they have more (Berk, 2010). Preoperational children also have the inability to reverse steps. They can’t mentally go through steps in a problem and reverse direction to the starting point (Berk, 2010). Lastly, they have difficulty with hierarchical classification. This is the inability to organize objects into classes and subclasses based on their differences and similarities (Berk, 2010). In conclusion, according to McLeod (2010), Piaget drew a number of conclusions about the limitations of preoperational thought: (1) Understanding of these situations is ‘perception bound’. Child is drawn by changes in the appearance of the materials to conclude that a change has occurred. (2) Thinking is ‘centered’ on one aspect of the situation.  Child notices change in level of water or in length of clay without noticing that other aspects of the situation have changed simultaneously. (3) Thinking is focused on states rather than on transformations. Child fails to track what has happened to the materials and simply makes an intuitive judgment based on how they appear ‘now’. (4) Thinking is ‘irreversible’ in that the child cannot appreciate that a reverse transformation would return the material to its original state. Reversibility is a crucial aspect of the logical (operational) thought of later stages.

The Gender Equity in Schools

Gender Equality Report on Education This report is designed to inform on Gender Equity in Schools and educational fact; it was produced to raise awareness to those who seek knowledge in this area. StudentsSchools are working to become more gender equitable. Surveys show girls are loosing out to boys in areas such as who takes advancement classes, who graduates college and even the salary of a post college job. Amazing as it is girls only make 14% of those who take advance classes, where as 26% of boys make advance classes (these values are slowly equaling). Also the vast majority of chemistry, physics, science and computer majors are male. This may be related to the fact that 75% of science and math teachers are male. Finally post college jobs on average offer 25% more salary to male employees. On higher level, there should be more equality to give girls a chance to earn positions higher than a traditional blue-collar job. Elementary Level Education Starting at a early age girls begin to be dominated in educational and most recreational areas; for example boys on average raise their hands to answer questions asked by the teacher eight times more often than girls do. And it is very common for males to receive more praises or constructive criticism on their responses to the question that the teacher asks, where as girls get the more superficial â€Å"ok† reaction (but that is not always the case). In a typical schoolyard the area that boys play in is ten times larger than the area witch girls play in. Self-esteem Self-esteem is an important part of the success of all levels of education. Research states that an average girls are more likely to doubt their selves and are quicker to let go of their goals and to except failure. Even though girls are more likely to doubt their selves and are quicker to except failure doesn†t mean that boys don†t doubt their selves and don†t except failure quickly, it means that the majority of girls do. The number of teenager children who aspire to glamorous occupations such as rock stars, movie actors, and sport stars are overwhelmingly male. This â€Å"Glamour Gap† severely lowers the self-esteem of females to the point where their academic achievements drop and further increasing the â€Å"Glamour Gap†. Generally girls hopes are lower for their future careers than boys hopes for their future careers. The â€Å"Gender Gap† There are three new schools in Detroit, and two have only boy students. The Educational Council surveyed the schools and found only one girl at the age of five in one of the new schools. Teachers feel that this is a good opportunity for the children because there will be no fighting between girls and boys such as boys sexually harassing girls and boys teasing girls and viceversa. There also will be much less of a â€Å"Gender Gap†. The â€Å"Gender Gap† is boys receiving a higher level of education than girls because of dependent variables such as boys raising their hands more often than girls do, boys use ten times more area to play on than girls use to play on etc†¦ Math and Science Math and science teachers have the most dramatic and most easily measured effects on adolescent students. There is a serious relationship between math class, science class, and teenage self-esteem. When teenage students do well in math class and science class their self-esteem raises but a small decrease in these academic achievements can severely wound their pride and self-respect, therefore lowering their self-esteem drastically. Conclusion In conclusion, we would say there needs to be a major increase in gender equity not only in schools but also in the work place, sports, and all other recreational and non-recreational actives. If we don†t stop this at an early age then children won†t learn any thing they will continue their stereotyping and harassing behavior on life, after school, extracurricular actives, college, and work; and why will they carry it on in life? Because they were never taught right from wrong. Classes like Challenges is a very good way to get children from a young age to change their behavior (if it is an expectable), and it is a good way to incorporate fun and learning about every day topics like sexual harassment, conflict resolution and many other topics together.

Arbitration Agreement

BY: ISAAC, OKORONKWO . C. HEM/1137 ABSTRACT This paper seeks to look into the issues concerning arbitration agreement under the Arbitration and Conciliation Act (ACA). It identifies the categories, forms, parties and highlights of the arbitration agreement. It also examines the enforcement of an arbitration agreement. This paper reveals that arbitration is a major attraction as being the most flexible way of settling dispute. Thus, it was suggested that arbitration agreement is a vital component of an arbitration proceedings. 1. 0INTRODUCTIONArbitration has continued to maintain the lead as the preferred mechanism for resolution of domestic and international business disputes in the Nigerian legal system. An arbitration agreement means a voluntary agreement to submit to arbitration present or future disputes, â€Å"whether contractual or not†. It is clear; therefore, that a claim in tort or fraud may be the subject matter of an arbitration agreement (Udechukwu, 2008). An arbit ration agreement can be included in the original or be in the form of a separate agreement, either at the time of the contract or subsequently.Therefore, even in the absence of an original integrated arbitration clause the parties can still decide to settle a presently existing dispute by arbitration. The arbitration agreement is the document, which is normally in writing containing details about the reference of the disputes for resolution by the arbitrators. It is an agreement on paper containing information signed by the parties; containing and providing records of the arbitration agreement (Oyegbile, 2000). It is a very important document guiding the entire process of arbitration.It also includes any reference in a contract to a document containing an arbitration clause which constitutes an arbitration agreement if such contract is in writing and the reference is such as to make that clause part of the contract. Unless a contrary intention is expressed in the arbitration agreeme nt, it shall be irrevocable except:- i. By agreement of the parties ii. By leave of the court or a Judge iii. Even, the occurrence of death of either of the parties does not automatically revoke the arbitration agreement.Rather, it shall be enforceable by or against the personal representatives of the deceased. In the past, arbitration agreement could be in oral but the present arbitration act only recognized written agreement to arbitrate. The implication of this is that only written agreements are enforceable by the courts or Judge. 1. 1AIM AND OBJECTIVES The aim of this work is to provide information on arbitration agreement under the Arbitration and Conciliation Act (ACA) CAP A18 2004.To achieve the above aim, the specific objectives are to: * Identify the categories of arbitration agreement * Examine the enforcement of the arbitration agreement * Identify parties to the arbitration agreements * Identify the major highlight of Arbitration and Conciliation Act (ACA). 2. 0LITERATU RE REVIEW 2. 1CATEGORIES OF ARBITRATION AGREEMENTS There are two basic types of agreement: [1] the arbitration clause and [2] the submission agreement.An arbitration clause looks to the future, whereas a submission agreement looks to the past. The first, which is most common, is usually contained in the principal agreement between the parties and is an agreement to submit future disputes to arbitration. The second is an agreement to submit existing disputes to arbitration. Arbitration clauses are usually short, whilst submission agreements are usually long. This is not because of any particular legal requirement. It is simply a reflection of the practicalities of the situation.An arbitration clause that deals with disputes which may arise in the future does not usually go into much detail, since it is not known what kind of disputes will arise and how they should best be handled. Indeed, although the parties to a contract may agree to an arbitration clause, they hope that there will be no need to invoke it. Usually they insert a short model clause, recommended by an arbitral institution, as a formality. By contrast, a submission agreement deals with a dispute that has in fact already arisen; and so it can be tailored to fit precisely the circumstances of the case.In addition to indicating the place of arbitration and the substantive law, it generally names the arbitrators, sets out the matters in dispute and even, if thought appropriate, provides for exchange of written submissions and other procedure matters. 2. 2ENFORCEMENT OF THE ARBITRATION AGREEMENTS Nigerian Courts have adopted a positive approach to the enforcement of arbitration agreements. A review of the decided cases shows a general recognition by Nigerian Courts of arbitration as a good and valid alternative dispute resolution mechanism. In C. N.ONUSELOGU ENT. LTD. V. AFRIBANK (NIG. ) LTD, the Court held that arbitral proceedings are a recognised means of resolving disputes and should not be taken lightly by both counsel and parties. However, there must be an agreement to arbitrate, which is a voluntary submission to arbitration. Where there is an arbitration clause in a contract that is the subject matter of Court proceedings and a party to the Court proceedings promptly raises the issue of an arbitration clause, the Courts will order a stay of proceedings and refer the parties to arbitration.SECTIONS 6(3) and 21 of the Lagos State Arbitration Law 2009, which â€Å"empowers the Court to grant interim orders or reliefs to preserve the res or rights of parties pending arbitration. † Although the ACA in section 13 gives the arbitral tribunal power to make interim orders of preservation before or during arbitral proceedings, it does not expressly confer the power of preservative orders on the Court and Section 34 of the ACA limits the Courts’ power of intervention in arbitration to the express provisions of the ACA.The usefulness of section 6(3) of the Lagos State Arbitration Law 2009 is seen when there is an urgent need for interim preservative orders and the arbitral tribunal is yet to be constituted. In this regard, such applications find no direct backing under the ACA and have always been brought under the Rules of Court and under the Court’s inherent jurisdiction to grant interim orders. However, in AFRIBANK NIGERIA PLC V HACO, the Court granted interim relief and directed the parties to arbitrate under the provisions of ACA.Upon the publication of the award the parties returned to the Court for its enforcement as judgment of the Court. The Courts in Nigeria are often inclined to uphold the provisions of Sections 4 and 5 of the ACA provided the necessary conditions are met. A live case in point is the case of MINAJ SYSTEMS LTD. V. GLOBAL PLUS COMMUNICATION SYSTEMS LTD. & 5 ORS, in this case, the Claimant instituted a Court action in breach of the arbitration agreement in the main contract and on the Defendant’s application , the Court granted an order staying proceedings in the interim for 30 days pending arbitration.In NIGER PROGRESS LTD. V. N. E. I. CORP. , the Supreme Court followed section 5 of the ACA which gives the Court the jurisdiction to stay proceedings where there is an arbitration agreement. In the owners of the MV LUPEX V. NIGERIAN OVERSEAS CHARTERING & SHIPPING LTD, the Supreme Court held that it was an abuse of the Court process for the respondent to institute a fresh suit in Nigeria against the appellant for the same dispute during the pendency of the arbitration proceedings in London. In AKPAJI V.UDEMBA, the Court held that where a defendant fails to raise the issue of an arbitration clause and rely on same at the early stage of the proceeding but takes positive steps in the action, he would be deemed to have waived his right under the arbitration clause. 2. 3THE PARTIES TO AN ARBITRATION AGREEMENT The parties to a contract must have legal capacity to enter into that contract, otherw ise it is invalid. The position is no different if the contract in question happens to be an arbitration agreement.The general rule is that any natural or legal person who has the capacity to enter into a valid contract has the capacity to enter into an arbitration agreement. Accordingly, the parties to such agreements include individuals, as well as partnerships, corporations, states and state agencies. If an arbitration agreement is entered into by a party who does not have the capacity to do so, (the law where applicable) may be invoked either at the beginning or at the end of the arbitral process. If it is invoked at the eginning of the process, the party requesting for it would ask the competent court to stop the arbitration, on the basis that the arbitration agreement is null and void. Where the validity of the arbitration agreement is raised at the end of the arbitration process, the requesting party would ask that the competent court to refuse the recognition and enforcement of such an award, on the grounds that one of the parties to the arbitration agreement is â€Å"under some incapacity† under the applicable law. 3. 0MAJOR HIGHLIGHTS OF THE ARBITRATION ACT a) The Arbitration Clause: The Arbitration and Conciliation Act (â€Å"ACA†) CAP.A18 2004 mandates that all arbitration agreements must be in writing and signed by the parties, in an exchange of letters, telex, telegram or other means of communication; or point of claim or defence. In Nigeria, arbitration clauses are irrevocable except by the leave of court or mutual agreement of parties. Even where parties had no prior agreement, with a submission agreement, parties may still submit to arbitration; b) Subject-matter Arbitrability: The â€Å"ACA† does not stipulate any particular subject matter that may not be referred to arbitration.The question of whether or not a dispute is arbitrable has therefore been left at the discretion of the Courts. In ARAB REPUBLIC V. OGUNWALE(2002 ) 9 NWLR (PART 771) 127,the Court of Appeal held that the test for determining whether a dispute is arbitrable or not is that the dispute or difference must necessarily arise from the clause contained in the agreement. However not all disputes are necessarily arbitrable c) Binding Nature: The â€Å"ACA5† provides that every arbitration award in Nigeria shall be binding on the parties.This is to preclude a recalcitrant party from preventing a successful party from enjoying the fruits of his judgment. d) Number of Arbitrators: In Nigeria, the number of arbitrators is either one or three. The parties to an arbitration agreement may determine their preferred numbers of arbitrators to be appointed under the agreement, but where no such determination is made, the number of arbitrators shall be deemed to be three. e) Challenge of an arbitrator: Parties may determine the procedure to be followed in challenging an arbitrator. Where no such procedure is determined a party who intends t o challenge an arbitrator shall, within ifteen days of becoming aware of the constitution of the arbitral Tribunal or becoming aware of any of the grounds, send to the arbitral Tribunal a written statement of the reasons for the challenge. f) Preservative Orders: The provisions of the ACA cloths the members of a Tribunal with the requisite powers to grant preservative orders during an arbitration reference. These orders however do not include granting injunctions etc. The Act provides that in such circumstance, the Tribunal can remit that portion of the reference to a proper court for the grant of such injunctive relief. ) Language to be used in Arbitral proceedings: In Nigeria, the parties may, by agreement determine the language or languages to be used in the arbitral proceedings. But where they do not do so, the arbitral Tribunal shall determine the language to be used bearing in mind the relevant circumstances of the case. h) Legal Representation: In Nigeria, the parties to an a rbitral proceeding may appear for themselves or be represented or assisted by a legal practitioner of their choice. i) The Award: An Award may be interim, interlocutory, or final. Any award made in Nigeria must adhere to the following: * It must be in writing; It must be signed by all the arbitrators (if they are more than one); * It must be delivered with a reason (except where parties agree otherwise); * The place where the Award was made must be stated on the award. j) The enforcement of an Award: An arbitral award shall, irrespective of the country in which it is made, be recognised as binding on the parties. This is made possible by the Foreign Judgments (Reciprocal Enforcements) Act, Cap 152, Laws of the Federation of Nigeria 2004, which makes foreign arbitral awards registerable in Nigerian Courts if at the date of registration it could be enforced by execution in Nigeria. . 1THE DOCTRINE â€Å"SEPARABILITY† It is also known as the doctrine or principle of autonomy or independence of the arbitration clause. Separability means the arbitrability clause in a contract is considered to be separate from the main contract of which it forms part and as such, survives the termination of that contract. It noteworthy to mention that arbitration agreement can be in form of an arbitration clause in a contract or in a separate agreement addressing disputes that have already arisen.The doctrine of separability is most relevant to arbitration clause in a contract an underlying contract. At the outset it must be recognised that this doctrine is inextricably linked with the doctrine of kompetence-kompetence which empowers the arbitrator to decide his own jurisdiction in the first instance. While kompetence-kompetence empowers the arbitration tribunal to decide on its own jurisdiction, the doctrine of separability affects the outcome of this decision.The doctrine of separability is provided for under Section 12(2) of ACA: For purposes of subsection (1) of this sect ion, an arbitration clause which forms part of a contract shall be treated as an agreement independent of the other terms of the contract and a decision by the arbitral tribunal that the contract is null and void shall not entail ipso jure the validity of the arbitration clause. For arbitral tribunals whose seat is in Nigeria (including under domestic arbitration) the source of this doctrine is article 12(2) of ACA quoted above which is a mandatory provision.Parties cannot therefore as a matter of contract, derogate from this provision and agree otherwise. Finally, separability thus ensures that if, for example one party claims that there has been a total breach of contract by the other, the contract is not destroyed for all purposes. Instead: â€Å"It survives for the purpose of measuring the claims arising out of the breach, and the arbitration clause survives for determining the mode of their settlement. The purposes of the contract have failed, but the arbitration clause is not one of the purposes of the contract. † 4. 0DATA AND METHODIn bid to gather information for this study, the secondary source of data collection was utilized, which includes – journals, textbooks and other relevant document from the internet (web sites and e-library). 5. 0CONCLUSION The importance of the arbitration agreement is imperative and vital to the success of an arbitration proceeding. The arbitration agreement represents the wishes of the parties to submit future dispute to arbitration while submission clause attends to disputes that have already arisen. REFERENCES ACA. (2004). Arbitration and Concilation Act CAP A8, Laws of the Federation of Nigeria (LFN) .Nigeria. National Open University. (n. d. ). Alternative Disput Resolution II. Retrieved 02 23, 2013, from www. noun. edu. ng Oyegbile, S. O. (2000). An Introduction to Arbitration and Conciliation. Minna: Jameson Graphic Publishers. Tolulope, A. (2012). Arbitration in the Emerging Markets. The International Charmber of Commerce Clyde & Co. Conference (pp. 2-4). London: Aron. Udechukwu, C. E. (2008). Professional Practice for Real Estate Professionals. Lagos: Treem Nigeria Limited. Wikipedia. (2013). Web Encylopedia. Retrieved 02 14, 2013, from www. wikipedia. com: http://www. wikipedia. com