Product Survey Project Case Study Example | Topics and Well Written Essays - 750 words

Product Survey Project - Case Study Example The chosen hardware should be able to effectively work in harmony with the required software or soft wares to produce optimum results. The software should be capable of handling all the commands and tasks assigned with high quality design deliverance capabilities (Chen, 2006). This is a detailed documentation of acquiring IT products for an architectural firm. The preferred computer manufacturer is Hewlett-Packard. The 8gb random access memory acts as main memory where application soft wares and programs data are temporarily stored during processing. Architectural design software require high ram value i.e. 8gb high ram value reflects on the computers capability to handle memory demanding software with high graphics requirements The 750 GB hard disk purpose is storage function, its large volume helps store voluminous information that is vital to the organization and for installing many softwares (Chen, 2006). The 21inch monitor displays the design information relayed to it by the video card in the CPU. A larger monitor translates into a wider display which is a vital aspect in architectural design where detail is an essential element. The reason for the 3D printer is that is that it provides simulations that are near real and gives client a clear picture of how developed designs are likely to be when projects are executed. .web camera is to facilitate conferencing with different department without necessarily having to convene in single location (Crnkovic & Asklund, 2003). The reason for the scanner is to expedite conversion of adopted architectural design images to soft copies for storage digitally or for further developments. A design graphic card enables relaying of detailed graphics to the monitor from the central processing unit. The reason for the D-link is to facilitate the connections of all the stations in firm. The external hard disk is for securely storing vital firm information that may

Internship report Essay Example | Topics and Well Written Essays - 10000 words

Internship report - Essay Example The intern was also able to participate in market campaigns for the different products sold by Unilever. The intern performed duties such as communicating with agents and following up their progress in the market, emailing customers and sales agents, and helping in the daily activities of the department. The purpose of the internship was to expose the student to real life situations where one would be able to apply the theoretical principles learned in class. They were also expected to be creative and innovative and help the marketing department in designing market research and product promotion techniques. An intern was also supposed to apply reasoning and show high sense of responsibility. Marketing is both a theoretical and practical skill. After getting the theoretical concepts related to marketing and the market, it is important that someone gets access to a real market and apply the skills learned in class. This is very important and helps one to develop decision-making skills and get to know the challenges in marketing. This report covers the activities conducted by an intern during the internship period at Unilever Company. It covers what was accomplished during the internship period and the learning outcomes that were met during the internship period. This report also gives recommendations on what the company can implement to increase its sales and operations. It also gives tips that the company can adopt to give better internship to future interns. The report is basically based on the marketing of Dove and the related challenges as seen in the market. It gives the strategies used by Unilever to ensure high sales volume in their products. It also covers the str ategies used by Unilever to ensure that they compete favorably in the market. A number of marketing campaigns have been highlighted to show the activities the intern participated to boost sales and track

The Modern Prometheus Essay Example for Free

The Modern Prometheus Essay Such is the subtitle that accompanies Mary Shelley’s classic, Frankenstein. We’ve all heard of the famous monster created by Dr. Victor Frankenstein. But, not many know why the story is subtitled, â€Å"Or, The Modern Prometheus†. In fact, many may not even make the connection to the story of the ancient Greek god who brought fire to humans, his own creation, and was eternally punished for it. However, rhetorical analysis reveals quite a few similarities between the characters, and proves Shelley’s subtitle to be accurate. Both stories deal with topics of overstepping limits, harsh consequences, and lessons learned, which contribute to the overall theme of â€Å"don’t go against the rules of nature†; thereby validating the Prometheus allusion. The topic of overstepping limits stands out as one of the most obvious similarities in both stories. Victor Frankenstein was obsessed with unlocking the â€Å"mysteries of creation†. He expresses this by saying, â€Å"I collected the instruments of life around me, that I might infuse a spark of being into the lifeless thing that lay at my feet.†For Frankenstein, this is an immoral act that goes against all the laws of nature, as he is in no position to be performing this practice. He is overstepping his limits as a mortal by performing the action of an immortal; essentially, he’s â€Å"playing God†. Shelley uses this as an allusion to the Legend of Prometheus. Prometheus was affectionate of his creation, man. For them, he stole fire from the heavens and gifted it to them, much to Zeus’s dismay. Here as well, Prometheus overstepped his limits by taking from a higher deity, just as Frankenstein did in a different way. Shelley uses this allusion to show that both characters have gone farther than their morals dictate, both through the underlying theme of creation. Blinded by their ambition towards creation, they both went against the laws of nature; Frankenstein through the actual practice of creation, and Prometheus through gifting the fire. By overstepping their limits, both Frankenstein and Prometheus have set themselves up for some severe repercussions to their actions. Of course, disturbing the laws of nature has some pretty harsh consequences. Both characters endure punishment for their actions. After abandoning his creation, Dr. Frankenstein is tormented by the monster murdering his brother, William. Frankenstein finds this out via a letter, in which his father exclaims, â€Å"William is dead! That sweet child, whose smiles delighted and warmed my heart, who was so gentle, yet so gay! Victor, he is murdered!†Frankenstein’s torture continues as the monster murders more of his loved ones, including his friend, Henry, and his wife, Elizabeth. This ends up being another allusion to Prometheus; as after finding out he stole fire from the gods, Zeus sentenced Prometheus to eternal punishment. He was to be bound to a rock and have his liver pecked out. His liver grew back each day, so he would have to endure this for all of eternity. Shelley uses this allusion to forward the point that one must suffer for breaking the laws of nature. Her allusion emphasizes that breaking these rules are fundamentally wrong, and that the perpetrators must pay for their wrongdoings. Through their misery, both characters learn their lesson, with each character being tested in a different way. Frankenstein is put into a situation where he is asked to craft a mate for his monster, but at the last minute destroys his new creation. The mental suffering he endured from his first creation killing his loved ones taught him to think twice before tampering with something he cannot control. This too is a cleverly crafted allusion to Prometheus, as Zeus ordered one of the gods to create a woman of stunning beauty, who was also capable of lies and deceit. He offered this goddess, Pandora, to Prometheus as a companion. However, Prometheus refused this gift, â€Å"knowing only too well that nothing good would come to him from the gods.†He learned not to take any more things from the gods. This allusion shows that the characters have indeed realized that going against nature can only have adverse effects, and emphasizes the point that going against these fundamental laws is wrong and immoral. They realize that ignorance towards these laws can have painful consequences, and that it’s just not worth it. Frankenstein had to learn this the hard way, as did Prometheus. In conclusion, Mary Shelley’s allusions to the Legend of Prometheus in her novel, Frankenstein, are totally valid and both apply to breaking the laws of nature. Both characters were involved with creation and suffered the consequences. After enduring grueling mental and physical punishment, each character also proved that they learned a valuable lesson. We can see that Frankenstein is a modern retelling of the Legend of Prometheus. Time and time again, Frankenstein is tortured by the adverse effects of creating life, and learns that going against the laws of nature can only lead to pain and suffering. He proves this by refusing to finish his monster’s bride, just as Prometheus refused to take Pandora from Zeus. Indeed, Mary Shelley’s decision to subtitle her book, â€Å"Or, The Modern Prometheus† is appropriate and allusive.

Concept Of Marketing Environment Commerce Essay

Concept Of Marketing Environment Commerce Essay This module gives an introduction to Business environment in which the firm operates. It includes understanding different environments like the Macro environment, micro environment and internal environment. Thorough understandings of these concepts are important for understanding the opportunities, threats, finding weaknesses of the organization as well as its strengths. This knowledge helps the firms to fore plan and makes effective decisions. Introduction to Marketing Strategy Introduction This lesson introduces the role and importance of Marketing Strategy to an organization. When you have finished this lesson you should be able to: Explain the concept of marketing environment Identify the macro environmental factors that affect the organizational policies. Identify the micro environmental factors that affect the organizational policies. Identify the internal environmental factors. Explain SWOT analysis Concept of Marketing Environment The market environment refers to the environment that the business operates in, which includes factors and forces that affect the firms policies and strategies. There are two levels of market environment. Internal and external environment, the external environment can be further divided into Macro and Micro environment. (For reference only) External Environment: The external environment consists of macro and micro environments. Macro environment: The macro environment consists of much larger and broader influences (which impact the micro environment), such as : Demographic environment Economic environment Natural environment Technological environment Culture political environment Micro Environment: The micro environment is made of individuals and organizations associated with the company and would directly impact the decisions of the company. It consists of : Company itself Suppliers Marketing Intermediaries customers Competition Public Internal Environment: Internal environment consists of elements within the organization such as: Employees Management Company policies Organizational culture Organizational structure Company image Experience and expertise Operational efficiency Operational capacity Brand awareness Market share Financial capacity Patents and trade secrets Exclusive contracts For an organization to analyse the overall environment in which it operates, environmental scanning becomes necessary. Environmental scanning is a process of monitoring, evaluating, and transmitting of information from the external and internal environment to concerned people within the organization. (Kazmi, 2008).Environmental scanning would help gather, analyse, and transmit information for strategic purposes. Environmental scanning is carried out by organizations to find out its competencies, weaknesses as well as the opportunities and threats existing in the environment, which is termed as the SWOT Analysis SWOT Analysis: The analysis of the environment in which business operates is referred to as a SWOT analysis. The SWOT analysis aids to find information helpful in matching the firms competencies to the competitive environments. It has a major role in strategy formulation. Internal environmental scanning of the firm helps the firm find its: Strengths (S) Weaknesses (W) External environment scanning can help firms find: Opportunities (O) Threats (T) Environmental scanning is important for every organization due to the following reasons: The environment in which a firm operates is dynamic in nature, scanning becomes necessary to keep track of the changes happening in it. An environmental scan reveals the elements that constitute threats and opportunities available to the firms. It also helps keep the firm informed about competitors activities so that appropriate strategies can be developed on that basis. It is an important tool which gives necessary resource for formulation of marketing strategies. (for reference only) As already discussed the external environment can be categorised into Macro and Micro environment. Example: SWOT Analysis of Walmart Strengths Walmart has become the largest retailer in the US, and perhaps the world. Its huge buying volumes and negotiating style keeps its cost low, which allows them to keep their prices low. People will travel a pretty long distance to shop there. It has invested heavily in software technology to keep tight controls on its operations. Weaknesses Small local businesses often cant compete with Walmart, and go out of business, which often alienates the small local business community. Walmart has been sued for unfair labor practices as well. These and other issues tarnish Walmarts image, especially for those who are directly impacted. Opportunities Growing markets outside the US offers a great opportunity to continue its growth. Threats Being number one in its market, some of Walmarts proven strategies are being imitated, to various degrees, by other large retailers. This will likely make the market for the big box retailers more competitive over time. (Source: http://www.businesstune-ups.com/swot-analysis-examples.html) Resource Case study for SWOT analysis for TESCO Plc, UK- for Student reference -http://www.oxbridgewriters.com/essays/management/tesco-swot-analysis.php Macro environmental Analysis Macro environmental analysis scans the macro factors that influence the organization. The macro environmental analysis is also termed as Pest analysis PESTLE Analysis: PEST stands for Political, Economic, Social-cultural, Technological, Legal Environmental analysis. It is composes of the macro-environmental factors used in the environmental scanning for developing strategic management. It is a critical strategic technique used for understanding market growth or decline, business position, potential and direction for the organizations operations. Composition of the macro environment is as follows: (for reference only) There is certain additional factor other than PESTLE, which are included in the macro environment such as demographic environment. Demographic Environment: Demographic environment consists of the following elements which has a huge impact on the organizations operations: Population growth worldwide: The huge population growth that is seen over the few decades has been an area of concern; the population growth has led to exhaustion of scarce world resources such as fuel, food and natural resources. The other reason for concern is that the population growth is seen generally in those countries which are the lesser developed countries or as called the low income countries who cannot afford to support this kind of population growth. High population growth can have significant implications on the business. Population growth is beneficial for businesses only where this kind of growth is backed with the purchasing power. For example: India and China Both these countries have high population growth and are the countries having the highest population in the world. Whereas Chinese government has a strict one child policy, which has led to a decrease in their population, in India no such policy exists. The one child policy in china has led to one child in a family, which has led to excessive pampering of these children by their family members. Here we can see that even with a high population the purchasing power is high. As the children in china are pampered with toys and other childrens products, the toy stores and other kids related products manufactures find a lot of potential in entering the Chinese market to capitalise on the existing opportunity. Whereas in India the increase in population has not seen an increase in the overall purchasing power of the economy, hence the potential for such type of goods is less. Population Age groups Different countries have different composition of age groups. Population age groups can be sub-divided into Pre-school School going children Teenagers Young adults 25 to 40 Middle aged 40 to 65 Elderly 65 and above The composition of age group of the society determines the kind of products that would dominate the production and market. For example a country has an aging population would have demand for products that would be required for middle aged and elderly population, where as a country with a young population will have potential for children products and products for youngsters. Multi-culture market: The business policies and strategies would be different for different cultural and ethnic groups existing in the society. Education based groups The different kinds of education groups that exist will again determine what kind of products would be demanded in the market. Consumption patterns Household and consumption patterns differ in different societies. Migration and mobility of population Migration of population from one region to another has led to a multi-cultural environment. Where in some countries you can see a mix of different nationals and in others you will find only natives. The business policies and strategies will vary accordingly. All these factors have led to a fragmentation of the market. Businesses have now started to concentrate on smaller markets than mass markets on the basis of these differentiations in population. Economic environment Economic factors would be economic growth, interest rates, exchange rates, distribution of wealth and income and inflation rate. These factors have major impacts on how businesses operate and make decisions. Distribution of wealth and income: The distribution of wealth in the society also determines the consumption pattern of that society. Countries where there is equal distribution of income the consumption level and standard of living of people will be higher. Countries where distribution of income is unequal, the standard of living will be low. The type of products demanded in these societies would also differ. Where the standard of living is high, more of luxury and comfort goods will be demanded. Financial policies: Financial policies also have a huge impact on the consumption pattern of the consumers. Availability of good credit facilities and a well set up credit system leads to a higher consumption level. Natural environment The natural resources which are scarce in nature, needs to be conserved, industries have to be careful how these resources are used. New substitutes for these scarce resources need to be found so that they are sustained. There has been an increase in fuel costs and energy which is used for production. The firm has to keep a close watch on how the energy prices would have effect on its profits. Another cause of concern is the pollution that industrial activities have brought about. The global warming that has become a major global concern. Companies who take this as an opportunity by opting in for pollution control programs such as recycling would be ones who benefit. There are also several governmental regulations on environmental control which needs to be adhered to by every organization. Organizations need to support the governmental effort rather than opposing it. Technological environment Technological factors include technological aspects such as RD activity, automation, technology incentives and the rate of technological change. They can determine entry barriers, minimum efficient production level and influence outsourcing decisions. Furthermore, technological shifts can affect costs, quality, and lead to innovation. Technological advancement has brought about products into the market which was never dreamt of a few decades back. Increased budgets for RD have led to increased scope for innovations in the market. Another major issues faced by organizations today are Health and safety issues; there are several regulations in regards to health and safety which organizations needs to adhere to. These entire factors have substantial influence in the strategies and policies of organizations. Political environment Political environment would consist of the government of the economy, that is how and to the extent of government intervention exists in the economy. It includes factors such as tax policy, labour law, environmental law, trade restrictions, tariffs, and political stability. Bargaining power of special interest group: These are groups of people who have interest in the activities of the firm, such as consumer rights, womens rights, senior citizens rights, minority rights etc. Example of Nestle Nestles business policies in the less developed countries have been criticised widely throughout the world, especially in the United Kingdom and other countries in Europe, there is an ongoing boycott on Nestle Products. Though Nestle products are available in the market for sale, its sales volume and market share is well below expectations. Specifically its Baby products like Baby milk range, Baby food supplements and other products for babies are least demanded. The boycott of Nestle products has led to an increase in the market share of its competitors, namely Cow Gate, Socio-cultural environment Social-cultural factors include the cultural aspects, career attitudes and emphasis on safety etc. Changes in the social set up and culture have significant influence on the demand for products and services and how an organization operates. Cultural values Sub cultures Shifts in cultures Micro Environmental Analysis The micro environment consists of factors that are close to the organization and has a direct effect on its operations. Company itself: This would include the internal environment of the organization. (We will cover this part in the next topic) Supplier: The suppliers of the organization are the agencies and organization who supply resources for production purposes. The supply of raw materials, labour, electricity, equipment, fuel etc. would be done by these organizations. Developing a good supply environment is very important for an organization. Having the availability of resources as required keeps the production going. For this purpose, there have been significant efforts in the recent years to develop a sophisticated supply chain by organizations. The policies of organizations and their suppliers are getting integrated more and more. Organizations now, try to develop a backward integration with their suppliers. This ensures that the supply of materials and function of the organizations go smoothly. Marketing Intermediaries: They are the organizations that support the firm in selling, distributing and promoting the products and services to customers. Intermediaries help create place utility for the products. All the intermediaries associated with the firm would be collectively called channels of distribution. Channels of distribution can be of various levels and can include a number of intermediaries like distributors, agents, dealers, retailers. Designing and managing marketing channels is not an easy task, it requires a lot of effort from the organizations path. The organization has to know how to manage and keep all the intermediaries satisfied for the smooth functioning of the channels. Customers: Customers are the most integral aspect of the external environment. Most of the organizations activities and functions are directed towards satisfying the customers needs and requirements. There can be following type of consumers in the market: Consumer markets -would be individuals and households Industrial markets industries who purchase products for production purposes Resellers market organizations that buy goods and services in order to resell them at a certain profit Government and non-profit markets buy goods and services for producing public services International markets includes foreign buyers, producers, resellers etc. Competitors: Competitors are those organizations that produce similar products as yours and compete with you for the market share. The competitors have to be identified, monitored and competed with to maintain your market share. The competitors strategies and policies have significant impact on the organizations own strategies and policies, hence a close monitoring of the competitors policies and activities are eminent. Public: Would be a group of people who have an interest in the operations of the organization and also would have an impact on the organizations decisions and policies. Every organization has to face certain publics: Financial institutions Media Government Action groups General public Internal public (for reference only) Internal Environment Internal environmental scanning is the process of assessing the organizations strengths and weaknesses. It is through this process that organizations competencies and competitive advantages can be identified. Every organization will have some areas where it will be strong and other where it would be weak. It is the first step towards locating and developing its core competencies so as to survive in the business. The elements under internal environment are: Employees Management Company policies Organizational culture Organizational structure Company image Experience and expertise Operational efficiency Operational capacity Brand awareness Market share Financial capacity Patents and trade secrets Exclusive contracts (Source: http://www.netmba.com/strategy/swot/) Through internal scanning, organizations try to size up its competitive strengths. Strengths of the firm can be as follows: Patents Brands names Good reputation Cost advantages Access to resources Established distribution networks The Weaknesses of the firm can be as follows: Weak brand names Lower quality of product High cost structure An internal environmental scan involves looking at the present capabilities of the organization (infrastructure, hardware, personnel, abilities, structure, etc) and that information can be compared to what the organization will need in the future to achieve its strategic goals. Summary Font: Verdana | Size: 18 | Style: Bold) The market environment refers to the environment that the business operates in, which includes factors and forces that affect the firms policies and strategies. There are two levels of market environment Internal and external environment, the external environment can be further divided into Macro and Micro environment. The analysis of the environment in which business operates is referred to as a SWOT analysis. The SWOT analysis aids to find information helpful in matching the firms competencies to the competitive environments. Macro environmental analysis scans the macro factors that influence the organization. The macro environmental analysis is also termed as Pest analysis. The factors under macro environment are: Demographic environment Economic environment Natural environment Technological environment Culture political environment The micro environment consists of factors that are close to the organization and has a direct effect on its operations. The factors under micro environment are: Company itself Suppliers Marketing Intermediaries customers Competition Internal scanning is the process of assessing the organizations strengths and weaknesses. It is through this process that organizations competencies and competitive advantages can be identified. The elements under internal environment can be: Employees Management Company policies Organizational culture Organizational structure Company image Experience and expertise Operational efficiency Operational capacity Brand awareness Market share Financial capacity Patents and trade secrets Exclusive contracts

Rorschach Essay -- essays research papers fc

many, the word Rorschach is quite unknown and to others it is simply known as the inkblot test and even then, the real meaning of the Rorschach test is never acknowledged. The Rorschach inkblot test is a psychological projective test of personality in which a subject’s interpretation of ten standard abstract designs are analyzed as measure of emotional and intellectual functioning and combination. Also, like other projective techniques, â€Å"it is based on the principle that subjects viewing neutral, ambiguous stimuli will project their own personalities onto them, thereby revealing a variety of unconscious conflicts and motivations.† (Aronow; p 25)   Ã‚  Ã‚  Ã‚  Ã‚  This test, which is administered to both adolescents and adults, can also be used with children as young as three years old. The test provides information about a person’s thought process, perceptions, motivations and attitude toward his or her environment. It can also detect internal and external pressures and conflicts as well as illogical or psychotic thought patterns. There is a lot of confusion on the actual first creator and/or founder of this famous test.   Ã‚  Ã‚  Ã‚  Ã‚  The Rorschach was named after a Swiss psychiatrist named Hermann Rorschach. He was born in 1884 in Zurich and died in 1922 due to complications with appendicitis. He was the original developer of the inkblots, but he did not use them for personality analysis like they are used today. Throughout his lifetime, Hermann took a deep interest in psychoanalysis, and during the early 1900’s he published several psychoanalytic articles. It was just in 1911 that he had begun experimenting with the interpretation of ink blots as a mean of determining introversion and extroversion. Although some people would think he was the first to do so, Rorschach was not the first one to study ink blots; among his famous forerunners of the inkblots are Leonardo da Vinci and Jusinus Kerner.   Ã‚  Ã‚  Ã‚  Ã‚  In 1921 the first edition was actually published by Ernest Bircher. The test appeared under the name of a book called Psychodiagnostik, which had actually been first written by Hermann Rorschach in 1919 but he had problems finding a publisher so it was not well received when it first came out. Since 1927 Hans Huber has been the publisher of the Rorschach test and the related book Psychodiagnostics (English ... ...ut turning the cards at odd angles or covering portions of the cards is considered as signs of brain damage.   Ã‚  Ã‚  Ã‚  Ã‚  In conclusion, even though the test was developed for purposes totally unrelated to accessing character structure and personality problems, psychologists today have found ways to use this test in order to help access personality and probe the unconscious mind. Also, despite all the controversy that is caused by this test regarding the results and if they are meaningless, there are still findings that even though throughout the decades it is used less, to this day it is still a number one choice to assess a personality. WORKS CITED Aronow, Edward. The Rorschach Perceptional Basis Content- Interpretation and Applications. Needham Heights, MA; Allyn and Bacon, p 24-40, 1994 James, W. Psychology; the briefer course. Notre Dame: University of Notre Dame Press, 1985 Piotrowski, Z. A. The movement responses of Rorschach Psychology. (2nd edition) Rickers-Ovsiankina,M.,(Ed) New York; Krieger Publishing, p 189-228 Sullivan, H. The Interpersonal Theory of Psychiatry. Perry, H and Gawer, M (ed) New York: W.W. Norton and Co. p 79, 1953

Medications :: essays research papers

Streptokinase  Ã‚  Ã‚  Ã‚  Ã‚  Thrombolytic, aka clot buster. One of our TPA (tissue plasminogen activator) used to bust clots in a pt with a stroke from an embolus or a thrombus or is having an MI from a thrombus or an embolus. Problem is if you bust the clot it will bust clots from head to toe giving biggest risk of BLEEDING. Aminophylline/TheoDur   Ã‚  Ã‚  Ã‚  Ã‚  Adrenergic bronciodilators, watch aminophylline levels bc there is I fine line between theraputic and toxic. Dilate pupils so don’t give to closed angle glaucoma. Will make you nervous jittery, decrease caffeine in their diet. Heparin  Ã‚  Ã‚  Ã‚  Ã‚  Anticoagulant, monitor dose with PTT, can be given sub-q or IV. Never ever IM because it will make the muscle bleed. #1 drug when a person has a DVT, must have drug double checked with another nurse before giving. SE: bleeding. Antidote is prodomyicin sulfate. Morphine   Ã‚  Ã‚  Ã‚  Ã‚  Opiate agonist, narcotic analgesic that all narcotics are based upon (prototype) non-ceiling drug, so keep on giving, raise dose for more pain. Used for acute pain such as post surgery and burn pain. But it is also good in severe chronic pain, such as pain from cancer. Comes in tablets (rare), liquid, injectable form, and a PCA pump form. Usual dose 10-12 mg q 2-4 hrs. biggest problem= it is a CNS depressant so need to avoid other CNS depressants (alcohol), can cause resp depression. Do not give is resp are 12 or below. Double check resp in  ½ hr (inj) Digoxin  Ã‚  Ã‚  Ã‚  Ã‚  Lanoxin, cardiotonic glycoside. Slows but strengthens the heartbeat, often give a loading dose to get the heart were it is supposed to be and then back off and give a maintanence dose. Usual dose 0.25 mg. always check an apical before giving, if below 60 hold the med and call dr. biggest problem is in older patients where there glomerular filtration rate decreases, they end up with accumulation of this drug, because their ADME is decreased as well as their glomerular filtration. Have a apical pulse of like 40 Marplan  Ã‚  Ã‚  Ã‚  Ã‚  MAO inhibitor, used as antidepressant, main concern is a diet that is low in fermented things (beer, cheese) can throw them into a hypertensive state. Nitroglycerin  Ã‚  Ã‚  Ã‚  Ã‚  Coronary vasodilator, used to treat angina, comes in a sublingual tablet to be used in an attack, can us one every five minutes up to 15 minutes, or 3 doses before calling 911. need to replace the bottle every 3 to 6 months, keep in a dark tight container (disenigrates when exposed to air, moisture, or light), come in a bid med, called nitrobid.

Assignment in Sales Management Essay

1. What is Sales Management? -Sales management is a business discipline which is focused on the practical application of sales techniques and the management of a firm’s sales operations. It is an important business function as net sales through the sale of products and services and resulting profit drive most commercial business. 2. What is salesmanship? -Salesmanship is a personal action or effort on the part of an individual which is intended to bring about the sale of the goods for sale. More broadly speaking, salesmanship is the art of selling something to somebody, and everything which contributes to the consummation of this exchange is necessarily a part of salesmanship. – salesmanship is the Practice of investigating and satisfying customer needs through a process that is efficient, fair, sincere, mutually beneficial, and aimed at long-term productive relationship. 3. What are the marketing mix? -The marketing mix and the 4 Ps of marketing are often used as synonyms for each other. In fact, they are not necessarily the same thing. â€Å"Marketing mix† is a general phrase used to describe the different kinds of choices organizations have to make in the whole process of bringing a product or service to market. The 4 Ps is one way – probably the best-known way – of defining the marketing mix, and was first expressed in 1960 by E J McCarthy. The 4Ps are: Product (or Service) Place Price Promotion A good way to understand the 4 Ps is by the questions that you need to ask to define you marketing mix. Here are some questions that will help you understand and define each of the four elements: Product/Service What does the customer want from the product/service? What needs does it satisfy? What features does it have to meet these needs? Are there any features you’ve missed out?  Are you including costly features that the customer won’t actually use? How and where will the customer use it?  What does it look like? How will customers experience it?  What size(s), color(s), and so on, should it be?  What is it to be called? How is it branded? How is it differentiated versus your competitors? What is the most it can cost to provide, and still be sold sufficiently profitably? Place  Where do buyers look for your product or service?If   they look in a store, what kind? A specialist boutique or in a supermarket, or both? Or online? Or direct, via a catalogue? How can you access the right distribution channels?  Do you need to use a sales force? Or attend trade fairs? Or make online submissions? Or send samples to catalogue companies? What do you competitors do, and how can you learn from that and/or differentiate? Price What is the value of the product or service to the buyer? Are there established price points for products or services in this area? Is the customer price sensitive? Will a small decrease in price gain you extra market share? Or will a small increase be indiscernible, and so gain you extra profit margin? What discounts should be offered to trade customers, or to other specific segments of your market? How will your price compare with your competitors? Promotion Where and when can you get across your marketing messages to your target market? Will you reach your audience by advertising in the press, or on TV,  or radio, or on billboards? By using direct marketing mailshot? Through PR? On the Internet? When is the best time to promote? Is there seasonality in the market? Are there any wider environmental issues that suggest or dictate the timing of your market launch, or the timing of subsequent promotions? How do your competitors do their promotions? And how does that influence your choice of promotional activity? The 4Ps model is just one of many marketing mix lists that have been developed over the years. And, whilst the questions we have listed above are key, they are just a subset of the detailed probing that may be required to optimize your marketing mix. Amongst the other marketing mix models have been developed over the years is Boom and Bitner’s 7Ps, sometimes called the extended marketing mix, which include the first 4 Ps, plus people, processes and physical layout decisions. Another marketing mix approach is Lauterborn’s 4Cs, which presents the elements of the marketing mix from the buyer’s, rather than the seller’s, perspective. It is made up of Customer needs and wants (the equivalent of product), Cost (price), Convenience (place) and Communication (promotion). In this article, we focus on the 4Ps model as it is the well-recognized, and contains the core elements of a good marketing mix. 4. What is marketing and sales strategy? Marketing strategy is defined by Prophet’s David Aaker as a process that can allow an organization to concentrate its resources on the optimal opportunities with the goals of increasing sales and achieving a sustainable competitive advantage.[1] Marketing strategy includes all basic and long-term activities in the field of marketing that deal with the analysis of the strategic initial situation of a company and the formulation, evaluation and selection of market-oriented strategies and therefore contributes to the goals of the company and its marketing objectives.[2]