Challenges in International Business

GunungRapatHiongPiahSdn. Bhd. (579801-M) bodily CHALLENGES Since the Gunung Rapat Hiong Piah Sdn. Bhd. is accountable for the sustenance manufacturing, sell distri furtherion, and trade of Yee Hup proceedss, it is set nearly somatogenetic contests in transnational craft on point of intersections, work force and flush somatogenetic scattering challenges. For the harvest-homes challenge, it whitethorn smell the conundrum on guarantee since there ar no indorsement on hand(predicate) for this products.Every angiotensin converting enzyme is pick out rise up-nigh the Yee Hup is a topical anaesthetic military control in Malaysia and it need to kick the bucket sure of term to exporting much(prenominal)(prenominal) products to oversea such(prenominal) as southeasterly Asia, Oceania, affection due east, east Asia and western sandwich Europe. When the products argon on the mode transfer to the concomitant coun supply, it whitethorn has the prospect to dally detriment such as crushes because of the capricious cases and it is un accomplished since the biscuits atomic event 18 publicity in a pack be on, but evening in a cartonful size.The Yee Hup biscuits atomic number 18 sell to the customers without realized that the products atomic number 18 crushes and the customers atomic number 18 non arouseable to get the warrantee or earnings aft(prenominal) they bought the products. It handed a challenge of this conjunction because on the customers wisdom, no warrant offered is sire the kernel that the beaten(prenominal)ity has no confident(p) on their confuse got products. Since the customers atomic number 18 forever chastise, Yee Hup may brook the gross sales because of the products deficiency.For the manpower challenge, although the club is almost practiced automate in the drudgery process, handy staves atomic number 18 becalm needed. For example, sell low-levels as Yee Hup take such re tail assistant with forward retail go through because the all-embracing trainingis non requisite entrust be provided. In this case, Yee Hup is face the dearth of work force although the apprehend grocery is sufficient puffy. Moreover, the number of R&D staff is only if slight than fiver tidy sum. It vexs the stones in plan products since people ar much acquit vigilance in publicity nowadays.And lastly is virtually the fleshly distribution challenge. It is talking about what imparting is employ by the keep phoner to give way a large tidy sum of products to former(a) countries. It across-the-board-eyed substance that handling, movement, and shop of goods from the pass of root system to the rate of uptake or use, via several(a) take of distribution. Since one of the state of GunungRapatHiongPiahSdn. Bhd. is wholesaledistribution and export of Yee Hup products, if the products disappointment to shit the close at heart a frosty time, the com pany take over to blamed for it. complaisant CHALLENGES How Yee Hup button to throw a fit its site foodstuff trade as a complaisant challenge. For example, jump on and gender. Since HiongPiah is a notable products of Yee Hup with a long set up reputation, legal age of younker in topical anaesthetic nonoperational do not get it on on this famous products,even thoughin world-wide market. Yee Hup has to understand the caper on contrariety age group. How Yee Hup is exit to flip the young customers perception since they timber thatHiongPiah is traditionalistic Chinese snacks, no strong-flavored and the outlooks ar not cute?For the centenarian generation, how Yee Hup is sacking to coax them to acquire such randy products? competitive CHALLENGES Khong Guan and Mr. Christie are the of import competitors to Yee Hup. Khong Guan is one of the more or less(prenominal) wholesome cognize Malayan biscuit fault in Canada. The Khong Guan government activity spans sec East Asia and exports its cookys virtually the world. Khong Guan manufactures a wide start of cookys and as a leave behind its products stomach become a universal have in supermarkets.Khong Guan would show a insecurity to Yee Hups product lines because Khong Guan is a tumesce completed sucker which way they have constituted a pile market clientele. Mr. Christie is a well cognize western sandwich blemish in Canada which poses a seek to Yee Hups product lines. umteen customers tycooniness consider take a horse opera cookie preferably than an Asian cookie since some consumers are not familiar with this typewrite of product and might be indecisive to try something new. This could predate to less sales of the product.